Masterlink Interactive Unveils New Look, Pioneers Changing Dallas Internet Marketing Field

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Masterlink Interactive, a Dallas interactive marketing and web design firm, updates brand and logo to incorporate "interactive". Masterlink Interactive is constantly expanding its services and expertise by always anticipating the dynamic needs of the constantly evolving Dallas business and interactive marketing community and this re-branding effort reflects their ability to explore cutting edge interactive concepts.

Masterlink Interactive Logo

"It's fun to see what each person sees when they first look at our logo, as we have received about four or five different initial thoughts. Do you think you can get them all?"

It's more than just a new coat of paint. It's full-service commitment and capability. Since its founding in 1995, the MasterLink Group has been steadily expanding its services and expertise by always anticipating the dynamic needs of the constantly evolving Dallas business and interactive marketing community. To reflect this, the Dallas Internet marketing and web design firm is now Masterlink Interactive — and the fresh face is a sign of even bigger things to come.

"Our new corporate identity reflects the ongoing evolution of Masterlink as a full-service digital agency that connects people and businesses through technology," says Scott Peterson, Design Director at Masterlink Interactive.

Coinciding with the rebranding effort, Masterlink unveiled a new logo that reflects the Dallas Internet marketing leader's ability to explore cutting edge interactive concepts. In fact, the company has even issued a challenge to go with the new trademark:

"We were moving away from the bridge as our current logo, and wanted to go with something a little more abstract," says Brenda Molloy, Vice President of Masterlink Interactive. "It's fun to see what each person sees when they first look at our logo, as we have received about four or five different initial thoughts. Do you think you can get them all?" Become a fan of Masterlink Interactive on Facebook and leave a comment on our new logo photo letting us know what you see in the logo.

Masterlink also recently moved offices to a new building in Dallas (just across the parking lot from the previous location on North Central Expressway into a bigger space). But the the biggest difference in all the changes can be found in a single word.

"The strong, versatile mark now includes the word "Interactive" to further stake our claim in the online realm." Peterson says.

For the Dallas web design firm, "interactive" means a full suite of Internet marketing services, including:

-Interactive Marketing Strategies
-Web Design, Mobile Websites, Graphic Design and Flash Design
-Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
-E-Commerce Programming and Design
-Social Media Marketing
-Content Management, Content Writing and Blogging
-Email Marketing
-Hosting and Server Co-Location
-Custom Programming & Database Integration
-Software Development
-Video Production/ Streaming
-Consulting

This comprehensive range of capabilities matters simply because an effective interactive marketing campaign requires multiple elements to work together for a larger, more singular purpose — to create a clear and highly visible Internet presence for clients. SEO complements custom web design. Content management works hand-in-hand with e-commerce programming. Masterlink can do it all under one roof, connecting people and businesses through technology while avoiding the inconsistencies and incoherence that doom many Internet marketing efforts.

This commitment to meeting customer's needs has earned Masterlink recognition as one of Dallas/Ft. Worth’s top 10 web design firms, according to the Dallas Business Journal’s Book of Lists.

About Masterlink Interactive:
As Dallas interactive marketing experts and SEO pioneers, Masterlink has been serving the Dallas-Ft. Worth Metroplex business community with top ranking web design and internet marketing since 1995. For more information visit Masterlink online: http://www.masterlink.com/.

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Kimber Cook
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