The Slow Dating Movement Is Born: Matches That Matter Puts a Different Spin on Dating

Matches That Matter is a new social introduction service making its debut in the San Francisco Bay Area for singles over 40. This is “slow dating,” a remedy for time-consuming and frantic online and speed dating. Matches That Matter creates groups of members that meet three times to work on projects for local community groups.

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This is how matching should happen...it was easier to connect on a romantic level.

Oakland, CA (Vocus/PRWEB) January 28, 2011

Matches That Matter, a social introduction service, is debuting its new service for San Francisco Bay Area singles. The Matches That Matter process introduces time back into the modern dating equation, allowing single adults over 40 to meet each other and let the chemistry between them grow at a more natural pace.

“We see this as the dawn of a ‘slow dating’ movement,” says founder and CEO Odette Pollar. “As the slow food movement grew to counter the frantic pace of fast food and fast life, we see the need for slow dating to counter the online, on-demand pressure in relationships. At Matches That Matter, we facilitate our members meeting several times in small groups to work on a project for a community organization. Dating after meeting this way becomes easy, comfortable and natural.”

For some, online dating is like a second job. In a recent article in Smart Money, “The Truth Behind Those Web Dating Stats” (Smart Money, January 21, 2011), writer Anne Kadet notes, “A 2008 Duke-Harvard study revealed that participants spent, on average, 12 hours on profile searches and online messaging for every two hours of offline interaction.”

In this day and age when “to-go” and “on-demand” are used for most everything, Matches That Matter members are embracing the slow dating concept. According to one member, “This is how matching should happen. By our third event, my group had become a team and it was easier to connect on a romantic level.”

“When I think of slow dating, I think of the way people used to meet, which was in the context of community. Someone knew someone who knew you. We are recreating that natural and comfortable model at Matches That Matter,” Pollar explained. “We don’t ask our members to read or write online profiles. We get to know our members and do all the work for them by organizing small compatible groups and satisfying activities.”

The Match Flight Difference
Like a well-planned dinner party, a Match Flight brings together a group of compatible, eligible singles. Using key information submitted during the membership process, including a personal interview and background check to assemble teams, the Match Group works together on projects for not-for-profits and other community groups. In addition, groups may explore social activities and take part in skill-building courses. Match Flights have included winemaking, beach restoration, stage-set construction, art auctions, and various educational adventures.

About Matches That Matter
Headquartered in Oakland, CA, Matches That Matter is a high-touch introduction service that is an alternative for Bay Area singles over 40 to get acquainted with one another while serving the community. With an emphasis on personal service, Matches That Matter creates small groups that meet to complete meaningful projects with not-for-profit and cultural organizations. The groups meet several times to allow personal chemistry and interaction to grow comfortably and naturally. Website: http://www.matchesthatmatter.com Phone: 877-496-0040

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