Medical System Promotes Hospitalist Program for Women and Babies

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Smith & Jones introduces Ellis Medicine’s 2013 maternity marketing campaign.

“Obstetrics is inherently a dangerous situation,” said Dr. Susan Dantoni, an OB/GYN Hospitalist at Ellis Medicine’s Bellevue Woman’s Center, “and having an OB hospitalist who specializes in handling OB emergencies, it simply reduces the risks to the moms and the babies.”

Bellevue Woman’s Center is the only facility in the Capital District that offers an OB hospitalist program, providing a sense of security and comfort for expectant mothers. Ellis Medicine communicates this message in its 2013 maternity marketing campaign, created by healthcare marketing specialists Smith & Jones.

“In 2010, Bellevue Hospital decided to start an OB/Hospitalist program,” said Dr. Dantoni. “We provide 24 hour a day, 7 day a week, 365 days a year in-house coverage for labor and delivery.”

The campaign features Marion Horan, the mother of two young boys from Saratoga Springs, New York. She recently benefited from the hospitalist program during the birth of her second son. Marion shares the story of how she was only in Bellevue Woman’s Center for two minutes before Theodore was born.

“Theodore’s delivery came so fast that my obstetrician didn’t have time to make it, but Bellevue had someone that could take care of me,” said Marion. “They have a hospital care person on staff all the time to take care of me; that’s so comforting to know.”

Marion is featured in online advertising, long-form web video, television spots, print, posters and transit advertising.

To learn more about Bellevue Woman’s Center and to hear the stories of other Bellevue Moms like Marion, please visit

About Ellis Medicine
The Ellis Medicine hospital system provides acute care for Schenectady County and a diverse community of 150,000 people located just west of the state capital in upstate New York. Learn more at

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

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