Bacak is optimistic that win-win-win feeling that is spreading among likely readers, author and publisher alike will turn the book into his second successive bestseller.
Duluth, GA (PRWEB) June 3, 2010
When Internet marketing guru Matt Bacak’s new book hits the shelves in December 2010, its title will already be ingrained in the minds of a large number of its probable buyers. That’s because those potential readers played an instrumental role in coming up with the online success generator’s name. After polling hundreds of thousands of his social media contacts, Matt Bacak has decided that the book will be called “Click Your Way to Millions: The Six-Step Formula to My First Million Dollars Online.”
A recent Financial Times Press blog post titled “What’s in a Book Title?” stressed the importance of choosing the right name for a book. Because “a consumer holds a book for (a mere) two seconds before deciding to look further or put it back on the shelf,” “getting the book's title right may be the single most important difference between success and failure for that book.”
The commentary went on to point out that a book title is “the first, and strongest, opportunity to position the book’s promise in the mind of the prospective reader.” One participant in an Independent Book Publishers Association roundtable echoed that sentiment: “The title opens the door to building a relationship with the reader.” When agonizing over the perfect book title, who better then to turn to than the individuals who will be reading it?
That’s precisely the logic Internet marketer Matt Bacak followed in preparation of the publication of his second book. “When contemplating my options, I knew this new book needed a title that matched the superior content it contains. So I decided to survey my fans on Facebook, my Twitter friends and my over 200,000 online newsletter subscribers to get their input. Because they represent my target audience, I knew they’d deliver a grand slam title that would generate mega homerun sales.”
And all those probable readers did not disappoint. Matt Bacak received an overwhelming number of responses to the request. What’s more, his publishers, Morgan James Publishing, loved the title and subtitle combination that received the most votes: “Click Your Way to Millions: The Six-Step Formula to My First Million Dollars Online.” As a result, Bacak is optimistic that win-win-win feeling that is spreading among likely readers, author and publisher alike will turn the book into his second successive bestseller.
For more information on “Click Your Way to Millions: The Six-Step Formula to My First Million Dollars Online,” contact Tamara Smith at (770) 623-3008. To learn more about the Internet marketing success story behind the book and its contents visit http://www.mattbacak.com/.