New York, New York (PRWEB) March 27, 2012
Connecting businesses, especially small businesses, with potential clients is something that lead generation companies have striven to do for decades. The Internet has created an entire new market for lead generation—one in which small businesses often cannot afford to participate. To bridge the gap between Internet marketing options and smaller organizations, Qazzoo was created. A consumer-driven search engine, this website allows consumers to post their needs and businesses to contact them. Matthew Vettese, a real estate expert, is impressed by the potential this website presents for the real estate industry.
The value that Qazzoo holds is two-fold. First, it allows smaller businesses direct access to leads. Second, it allows consumers to accumulate business contacts, allowing them to determine which of these businesses best fits their needs and budgets. The result, Matthew Vettese believes, is a unique form of interaction between consumers and service providers.
"Connecting real estate professionals to potential clients is wonderful," commented Matthew Vettese. "The way that Qazzoo is doing it allows both the consumer and the business owner a bit more control over who they are working with. This will, in turn, create more positive working relationships while allowing small businesses to reach out to new clients without overspending on advertising."
According to a press release on The Wall Street Journal's MarketWatch.com, "Urbanski [Qazzoo CEO] insists there is an underserved market online. 'The market that Qazzoo is aiming to fill concerns the 25 million local small businesses that are not able to reach their potential clients cost effectively and consistently. Traditional online advertising, especially SEO and SEM, has proven to be too expensive for smaller brands. Qazzoo wants to level the online playing field.'"
Qazzoo will target several different industries, but Matthew Vettese is excited to find that it will focus, primarily, on the real estate industry. The beta version of the website has already achieved a great deal of success in this arena, creating over 100,000 leads for real estate professionals. The ultimate goal is to establish a presence in the real estate industry and then branch out to other areas.
"Qazzoo is about building lasting relationships between local merchants and consumers," commented Urbanski. "If a consumer uses Qazzoo to buy a house, they can later modify their profile to purchase a car, receive legal or financial services for example."
Matthew Vettese is a real estate professional who has participated in buying, selling, and brokering properties. Additionally, he flipped houses during the early 2000s and has accrued a great deal of experience as a real estate investment expert.