Matthew Vettese: Research Now Shows Healthy Eating is Less Expensive

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Often, people think that eating healthy is more expensive, but a new government report contradicts those stereotypes, citing bad food often costs more money. Nutritionist Matthew Vettese offers some tips on how people can incorporate healthier foods into their diet.

In today’s society, there is a common misconception that healthy food equals expensive food. However, a MSN article reported that new government findings reveal nutritious foods – grains, vegetables, fruits and dairy – are way cheaper than items high in saturated fat and added sugars. Dietitian and nutritionist Matthew Vettese has always believed health foods were a better option, not only for the body, but for the cost.

“People have always told me that a Happy Meal from McDonald’s is cheaper than buying something at the store and fixing it themselves,” Matthew Vettese said. “They say there is no way they could find something healthy to make for only a few bucks. But you’d be surprised that there are a lot of healthy, and delicious options, are the grocery stores. You just have to know where to look and what to get, which is something I help my patients with all of the time.”

Researchers from the U.S. Department of Agriculture studied the prices of 4,439 “healthy” and “less healthy” foods normally found in supermarkets around the country. The researchers looked at price of edible weight, price per average portion and price per calorie. The results showed toasted oat cereal, vegetables, fruits, low-fat milk and plain, low-fat yogurt were more affordable than protein foods, such as lean roast beef, chicken breast or canned tuna, and ‘moderation foods,’ including ice cream sandwiches, macaroni and cheese and low-fat fruit flavored yogurt, which are all high in saturated fats and/or added sugars.

“It’s a common perception that healthy foods are more expensive than less healthy foods – and this perception, real or hypothetical, may prevent many individuals from choosing healthy foods,” said Dr. David Katz, director of the Yale University Prevention Research Center.

Matthew Vettese said that eating healthy on a budget does not have to be difficult. People just need to invest some time in planning their meals, doing a little research and being conscious about what they buy at the store. In the end, eating healthier will benefit the entire household for the long run, he said.

“People tend to impulse buy,” Matthew Vettese said. “They will just grab something off the shelf because it looks good or stop by a drive-thru window on the way home because they don’t want to cook. You can make meals in advance and just freeze them in individual portions. Taking small steps like those really make an impact in your diet and wallet.”


Dietary consultant Matthew Vettese holds a PhD in nutritional science. He has taught Americans about popular diets through a series of easy-to-understand, informational publications. Vettese works closely with various health professionals and has been a guest on several television programs to offer people nutritional advice. Many of his proposed health strategies are progressive, and he is a respected authority in the field of nutrition.

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Michael McGarety
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