Maui Wowi Hits The Road With A New Food Truck In Dallas-Fort Worth

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Maui Wowi Hawaiian introduces the newest way to bring the party to the people. The new food truck is owned by a local franchisee and will be cruising into Dallas-Fort Worth to provide fruit smoothies and Hawaiian espresso beverages from its paradise on wheels.

Maui Wowi Food Truck

Maui Wowi's new food truck, being tested by local Dallas Franchisee.

Jason has been with Maui Wowi for over ten years, and has continuously sought out innovative ways to expand his business and build the brand.

Maui Wowi Hawaiian is hitting the streets of Dallas-Fort Worth with a new mobile food truck to bring the party to the people. Franchise Owner, Jason Sorrells, is one of the first to embark on the new business model and has pulled out all the stops to turn his truck into a party on wheels. It will offer the company’s all-natural fresh fruit smoothies and a full coffee and espresso bar.

“Jason has been with Maui Wowi for over ten years, and has continuously sought out innovative ways to expand his business and build the brand,” said Erin Hicks, Executive Vice President at Maui Wowi. “Through his partnership with us at the Mainland office, he is testing this new business model, creating huge opportunity for him to reach customers in a fun and exciting new way.”

Sorrells is an experienced franchisee and business owner, with multiple concepts under his belt. He runs a variety of concession-type companies at large venues throughout Dallas, including several of Maui Wowi’s popular mobile Ka’anapali Carts and catering units. The flexible business models are a mainstay of the company and have been a great introduction to the world of mobile operations.

The new Maui Wowi Food Truck will kick off its first day of service at the Texas Food Truckin’ Fest, April 26-27 at The Ballpark in Arlington. The event will host over 35 food trucks for an eclectic food and beverage experience. Maui Wowi will be serving its famous smoothies as well as premium Hawaiian coffees and espresso drinks from its brand new piece of paradise.

Customers can catch the Maui Wowi Food Truck in Dallas-Fort Worth and stay up to date on all the happenings by following them on Twitter and Facebook. For more information on franchise opportunities or to find a Maui Wowi near you, please visit

About Maui Wowi Hawaiian Coffees & Smoothies:
Since 1982, Maui Wowi Hawaiian has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, 30 years ago. From event carts, mall kiosks and stand-alone retail locations Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh-fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. With over 600 operating units in eight countries, Maui Wowi Hawaiian has truly gone “Global” by adding an online store, Now customers from anywhere in the world can experience the prized-gourmet Hawaiian coffees and taste the ‘Aloha Spirit’ with a ‘Click-of-a button!’ To learn more information about Maui Wowi Hawaiian’s, products, locations, or flexible, low cost franchising opportunities, visit


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Justin Livingston
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