The Philippines is an important expansion for us for a number of reasons
Salt Lake City, UT (PRWEB) July 29, 2009
Max International, the direct-sales company that introduced MaxGXL® two years ago, is soon to open operations in the Philippines and welcomes its independent distributors and guests to a special Grand Launch on Saturday, August 1, at the SMX Convention Center in Pasay City.
This expansion represents Max's third market, after the United States and Canada.
"The Philippines is an important expansion for us for a number of reasons," said Peter Nordberg, chief executive officer. "First, more Google searches for glutathione are done in the Philippines than anywhere else in the world. Second, it helps us establish a base of operations for future expansion in Asia. Third, Filipinos are widely dispersed throughout the world, so getting started in the home country will really spread word of our company."
MaxGXL is a dietary supplement that provides the human body with the precursors it needs to manufacture and absorb glutathione, widely recognized as the most powerful of all antioxidants. While science has long understood the value of glutathione, creating an oral supplement was pointless because ingested glutathione would be broken down during digestion before it could be absorbed. Developed by the late Dr. Robert Keller after years of research, MaxGXL overcomes this challenge.
"A stated objective at Max has always been to build a center of strength in North America," said Rick Nelson, vice president of business development. "In preparation for the Philippines launch, the response from Filipino communities has been incredible in the U.S. and Canada, thanks to efforts of our field leaders here. This gives us confidence as we begin to develop the Philippines market."
People interested in attending the free launch event can preregister on the Max Philippines site. Max International's office in the Philippines will be in Pasig City, a Metro Manila suburb.
About Max International
Headquartered in Salt Lake City, Utah, Max International is a research and science-based company. It was founded in 2007 by Steven K. Scott, Greg Fullerton, and Fred Ninow. For more information, please visit Max International at http://www.maxinternational.com.