MAL brings a highly experienced team and blue chip customer base. MBM's President, John Burchert and I feel that Bob's 25 years of direct marketing database experience and stand out personality will be a tremendous addition to our organization.
Iowa City, IA (PRWEB) October 15, 2007
MBM Developments (MBM) announced today the acquisition of MidAmerica Lists (MAL) assets. MBM is a holding and investment firm whose sister company, TMone, has interest in MAL markets with its respective TMone Database Marketing Division and Discount Lists brand. MAL is a widely recognized provider of database marketing services headquartered in Cedar Rapids, IA. MAL has been operating for 16 years doing business from coast to coast and providing direct marketing services to a wide range of clientele spanning from Fortune 500 to small and medium sized business. MAL's clients include Sprint, Airborne Express, Beltone, Time, Qwest, AOL, University of Iowa Credit Union, Capital One, Kirkwood Community College and American Express.
MAL's President, Bob Campbell, will remain with MAL as Vice President of Sales. In welcoming MAL to the MBM family, MBM's Chief Executive Officer Anthony Marlowe said, "MAL brings a highly experienced team and blue chip customer base. MBM's President, John Burchert and I feel that Bob's 25 years of direct marketing database experience and stand out personality will be a tremendous addition to our organization."
MAL's Vice President of Sales Bob Campbell added, "We are very excited by the acquisition and what it means for MAL. By obtaining access to additional products and services and a significant cost advantage, MAL will be able to further capitalize on its competitive strategy. This translates into added value for our clients who will continue to experience the same personal service they have come to expect from MidAmerica List Company."
MAL will continue to serve its current clientele from its existing facility and will expand its capabilities to capitalize on MBM and TMone resources. MBM plans to make investments in MAL´s infrastructure to further enhance its leading-edge capability and expand MAL's reach and capacity for growth by leveraging TMone´s North American network. The immediate result is further reaching data with significant cost reductions for MAL's loyal clientele.
MBM is an Iowa City, IA based private investment holding firm with a focus on strategic real property and the business services segment. MBM provides capital, strategic advice, operational expertise and its North American resources in the Business Process Outsourcing (BPO) and Database Marketing sectors to the benefit of its portfolio companies.
For additional company information please email Info@MBMDevelopments.com
Located in Cedar Rapids, IA, MidAmerica Lists (MAL) is a national provider of direct marketing services including marketing lists and databases utilized for direct mail, telemarketing, and opt-in marketing. MAL's proprietary databases center on the telecom, internet, cable and wireless markets. MAL also provides a host of processing and data enhancement services for house and prospecting databases. MAL's direct marketing staff has on average 15 years direct and database marketing experience enabling them to recommend the best list for their client's marketing campaigns.
For additional company information, visit MAL's web site at http://www.MALists.com or by calling 1-800-747-5900.