MBNA Announce New American Airlines Credit Card

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The masters of the affinity product, MBNA, released details of their latest offering last week, a tie up with American Airlines and the release of a new credit card.

The card provides an outstanding proposition in terms of value and rewards.

The American Airlines AAdvantage American Express Card (double ‘A’ intended) combines the well-known MBNA brand with the leading US airline. This combination is backed up with an offer in the shape of 0% on balance transfers for the first six months. As well as this, cardholders can accrue the inevitable frequent flyer miles with every purchase, plus all American Airline flights purchased on the card within the first 12 months also receive a 0% interest rate.

It doesn’t stop there though, MBNA have gone all out to tempt as many new customers as possible by throwing in 5,000 AAdvantage bonus miles to customers who spend £250 on this low APR credit card within the first 90 days.

In addition, card users will also earn three miles for all petrol, supermarket and American Airlines purchases within the first six-months and 1.5 miles for every £1 spent for the rest of the year. All of which makes the latest affinity card from the UK’s largest credit card provider a real ‘stand-out’ package in what is otherwise a rather lack-luster market place.

Current offerings in the credit card market are far from enticing, with average interest rates of around 18.6% and fees on the rise. Add to this the fact that lenders are looking to charge card holders more to make up for lost revenue streams such as payment protection insurance and an offer such as MBNA’s looks even more attractive.

Vice-president of sales and marketing in Europe, Middle East and Africa for American Airlines, Maria Sebastian, says: "The card provides an outstanding proposition in terms of value and rewards."
Maria isn’t wrong, but then MBNA have a solid history in successful affinity card offerings with brand tie-in’s ranging from Manchester United to the WWF and National Trust. Combining a strong, loved and trusted brand with the expertise of MBNA and an attractive credit offer has resulted in the card provider leading the way in this section of the market.

There’s no doubting that the new AAdvantage card will be of great interest to those regularly making the trip across the pond, or indeed the world. Chief marketing officer for MBNA, Greg Reed said that the credit card will be of "real benefit to frequent travelers". It will be of real benefit to American Airlines as well, who are no doubt hoping that the tie up with MBNA will boost their brand awareness in the UK.

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David Towers
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