MBNA Ireland Credit Card Helps Consumers to Care for Sick and Injured Animals

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A credit card partnership between Dublin SPCA and MBNA Ireland is helping to care for and re-home thousands of abandoned and sick animals.

Dublin SPCA is Ireland's largest animal welfare organisation, working hard for the care and protection of all animals. Now card users can help through the Dublin SPCA Credit Card.

The Dublin SPCA charity credit card is an affinity card provided by MBNA Ireland that helps card-holders to contribute to a charity that they hold dear. As the beneficiary of the partnership between the Bank of America subsidiary, the animal shelter receive support in the form of a contribution for every new account that’s opened.

In addition to benefiting from new card-holders, the Dublin SPCA also receive a donation from MBNA Ireland every time a card holder uses their card, at no expense to the user.

Speaking about the credit card, a SPCA representative said: “You can help generate funds for the Dublin SPCA by switching to our special Visa card. For every account that is opened, MBNA Europe will make a contribution to the Dublin SPCA and a further contribution will be made every time you use your card for a retail purchase.”
“Plus, iff you have a Dublin SPCA Credit Card we invite you to join us for a free cup of tea or coffee in our coffee shop - Central Bark Cafe.“

Not a bad deal at all then, with everyone seeming to benefit from the partnership. The appearance of affinity deals is becoming ever more commonplace in the credit card market as charities, companies and well known brands seek to tap in to consumer preferences and emotional pulls.

MBNA Ireland has a number of affinity credit cards you can apply for, including partnerships with Celtic football club and the Irish Farmers Association. The world’s largest credit card provider is somewhat of a pioneer in this area of the industry, and sees an increasing amount of it’s 7 million European customers opting for a card that benefits a charity or organization of their choosing.

Speaking about the Dublin SPCA card, a MBNA representative said: “Dublin SPCA is Ireland's largest animal welfare organisation, working hard for the care and protection of all animals. Now card users can help through the Dublin SPCA Credit Card.”

As well as supporting the 170 year-old charity, card holders get a pretty good deal on rates and transfers, which is no small matter in the current economic climate. The credit card industry has seen the number of 0% offers and long-term deals reduce dramatically since lenders tightened their belts at the start of the recession.

It’s good news then that the Dublin SPCA card from MBNA Ireland offers 1.9% APR on money transfers for 10 months from the date the account is opened, a below average 14.9% APR (variable) on purchases as well as ‘3D secure’ protected online shopping and the increasingly popular online account management.

All in all the charity offering from MBNA Ireland ticks all the boxes, helping card-holders to support the charity of their choice simply by carrying on with their normal spending habits. In addition, Dublin SPCA card users get a low transfer fee, a competitive interest rate and easy card management, not to mention a free cup of tea or coffee at the Central Bark café – purrrrfect.

For more information visit http://www.MBNA.ie


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David Towers

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