McAlister's is honored to be a part of this year's event and excited to have exceeded our contribution from last year by 400 percent,
Ridgeland, MS. (Vocus) October 27, 2009
McAlister's Deli raised $125,000 to help in the fight against childhood hunger in America by participating in Share Our Strength's Great American Dine Out. The restaurants offered special coupons in exchange for a five dollar donation. On the card, guests received five free cookie coupons as well as a five dollar gift to be used towards their next order at McAlister's.
In addition to this effort, McAlister's also sold "Tea Freak" t-shirts in conjunction with their Free Tea Day promotion. As guests showed off their love for McAlister's signature item, they also contributed to Share Our Strength with all profits going to the organization.
"McAlister's is honored to be a part of this year's event and excited to have exceeded our contribution from last year by 400 percent, " said Annica Kreider, Vice President of Marketing at McAlister's Corporation. "This program offers us a unique opportunity to not only raise funds for a great cause, but to also reward our guests for joining us in the fight to end childhood hunger. For a five dollar donation to Share Our Strength, guests can receive over 10 dollars in savings. It's a great way to bring our community together and to give back to our loyal customers."
Each year, more than 12 million children in America (one of every six) worry about when their next meal will come. Share Our Strength is the leading organization working to end childhood hunger in America.
"This year, we're extremely grateful for the overwhelming support we received for the Great American Dine Out--especially during these difficult economic times when companies, restaurants and individuals have had to make significant cutbacks to make ends meet," said Debbie Shore, Co-Founder of Share Our Strength.
About McAlister's Deli
McAlister's Corporation, headquartered in Ridgeland, Miss., is a quick-casual restaurant featuring efficient counter ordering, attentive table service, over 100 different high-quality, deli-style foods and great value. Currently, McAlister's Deli has over 290 restaurants operating in 23 states. Recently, McAlister's Deli was listed by Parents Magazine as a Top 10 Best Family Restaurant and also received the Cornerstone Humanitarian Award for the state of Mississippi by the National Restaurant Association.
As soon as you enter McAlister's Deli, you'll be greeted by our massive menu filled with over 100 different items; sandwiches, spuds, salads, soups and sweets. You can feel free to be as choosy as you want -everything at McAlister's is made exactly the way you like it. Just don't forget to add a tall glass of McAlister's Famous Sweet Tea™ to your order. And if you don't have time to come in and eat, McAlister's makes it easy to call in orders to go. We also cater every type of occasion from office meetings to family reunions and more.
About Share our Strength
Share Our Strength® is the leading national organization working to make sure no kid in America grows up hungry. The organization weaves together a net of community groups, activists and food programs to catch children at risk of hunger and ensure they have nutritious food where they live, learn and play. They work with the culinary industry to create engaging, pioneering programs like Share Our Strength's Taste of the Nation®, the nation's premier culinary benefit; Share Our Strength's Great American Bake Sale®, a national grassroots effort; Share Our Strength's A Tasteful Pursuit®, a touring dinner series; Share Our Strength's Great American Dine Out ®, a week-long program involving thousands of restaurants nationwide; and Share Our Strength's Operation Frontline®, a cooking-based nutrition education program. Visit Strength.org.
For more information, please contact:
Rebecca Day Kimberling, Corporate Communications