McCormick & Co. Receives CGT Customer Management Award Based on Flowfinity Wireless Solution Deployment

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McCormick & Co. recognized by CPG industry leaders for leveraging mobile smartphone technology with Flowfinity Actions to gain field sales productivity, manage channel partner relationships and support customers for improved sales performance

Consumer Goods Technology (CGT) magazine has named McCormick & Co. as the winner of the 2011 Customer Management Award based on the project success and business results they have achieved through their use of Flowfinity Actions.

Independent members of the CGT Research and Editorial Advisory Boards, including senior level executives from P&G, Newell Rubbermaid, Gartner, Nestle, Accenture and PepsiCo, selected McCormick & Co. as the consumer goods firm that is best leveraging a solution to manage customer relationships, trade promotion, marketing and/or consumer insights.

With Flowfinity Actions, McCormick & Co. leverages mobile smartphone technology to gain field sales productivity, manage channel partner relationships and support customers for improved sales performance.

The solution replaces a paper-based system with a standardized and adaptable audit process that allows retail managers in different regions to collaborate on the best ways to streamline and improve operations.

In the future, McCormick will extend the use of Flowfinity Actions to other departments such as marketing, where they will link predetermined product placement plans to sales performance.

“Flowfinity has provided leading CPG companies with the ability to automate their proven business processes without having to adapt to match the technology. This flexibility also enables them to expand to different use cases with the same software for even more economic benefits,” says Larry Wilson, VP Sales & Marketing, Flowfinity Wireless. “McCormick & Co. is a great example of how Flowfinity Actions can be used to leverage mobile technology for more efficient operations, and we are pleased that they have received this recognition from the industry.”

The prestigious industry award was presented to McCormick & Co. at the CGT 2011 Business & Technology Leadership Conference in Orlando, Florida, where nine consumer goods companies were honored for leadership in their use of technology.

About Flowfinity

Flowfinity provides a proven, fully customizable solution for building enterprise mobile apps without programming. Since 2000, Flowfinity has helped leading companies across industries empower their mobile workforces in order to enhance productivity, engage management, and improve business insight through all areas of the organization. By making it easy and fast to mobilize day-to-day business processes on tablets and smartphones, Flowfinity enables mobile teams to access, report, and share information when and where they need to. Top global brands in CPG and other industries rely on Flowfinity software as the standard technology for automating critical business processes.

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Katherine Borthwick
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