We are extremely impressed and very excited about our new partnership with McKinney
Durham, NC (Vocus) October 21, 2008
McKinney announced today that it has been named agency-of-record for Sherwin-Williams Paint Stores Group , the nation's largest manufacturer, distributor and retailer of paint, coatings and related products.
"We are extremely impressed and very excited about our new partnership with McKinney," said Karl Schmitt, VP Marketing and Merchandising for Sherwin-Williams. "The agency's strategic thinking, creative ideas and in-depth understanding of our business are truly exceptional. We look forward to working closely with our new partners at McKinney on the strategies and messaging that will significantly strengthen our business. We cannot wait to get started."
"When you buy Sherwin-Williams, it's more than paint," said McKinney Partner and President Jeff Jones. "You're buying the confidence to do the job right. From day one, we felt that kind of confidence as we got to know the Sherwin-Williams team. Together, we'll work to reinvent this truly iconic American brand for future growth and prove its expertise in the marketplace."
Sherwin-Williams is the nation's largest specialty retailer of paint, stains, wall coverings and sundry items. With more than 3,300 neighborhood stores in North America, the company is dedicated to supporting the do-it-yourself consumer with exceptional products; resources to make confident color selections; and expert, personalized service that's focused on the do-it-yourselfer's unique project needs. Sherwin-Williams brand name products can only be found at Sherwin-Williams stores. You'll be amazed what happens when you ask. Visit sherwin-williams.com.
McKinney is never satisfied simply being a great advertising agency, but seeks to constantly be part of the revolution in how brands go to market. Our goal is to lead the convergence of offline and online (today, 35% of our revenue is interactive and 88% of our frontline staff are actively engaged in the digital space), to identify relevant applications for new technologies and to deliver the richest, most engaging and most fluid conversations between brands and their best prospects.
Founded in 1969, the Durham, NC-based agency's clients include Coldwell Banker, Gold's Gym, Major League Gaming, The NASDAQ Stock Market, Partnership for a Drug-Free America, ProShares, Qwest Communications, Sherwin-Williams, Travelocity, Virgin Mobile USA, Virgin Atlantic Airways, and Brown-Forman Corporation brands Bonterra, Chambord, Sonoma Cutrer, Southern Comfort and Tuaca.
Earlier this year, McKinney announced that its management had acquired 100% interest in the agency from Havas.
Most recently, Virgin Atlantic Airways and McKinney took top honors at the Interactive Advertising Bureau's MIXX Awards that celebrate the "mixx" of creativity and effectiveness in digital marketing. Virgin Atlantic's experiential launch, "Love from Above," won a Gold MIXX in the Mobile Platforms category for the company's first-ever WAP site.
For more information, visit our website at http://www.mckinney.com or visit the McKinney Newsroom by contacting Janet Northen at janet.northen @ mckinney.com.
Partner & EVP, Director of Agency Communications
Email: janet.northen @ mckinney.com
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