McKinney Recognized for Workplace Flexibility and Effectiveness

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McKinney was awarded the prestigious Alfred P. Sloan Award in an event hosted by Triangle Society of Human Resources Management.

Sloan Award winners have put into practice their bold ideas about how to make work

McKinney was named a winner of the 2008 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility today, distinguishing the employer as a leading practitioner of workplace flexibility in Durham and across the nation. McKinney was recognized by the Triangle Society of Human Resources Management on Thursday, May 22, 2008.

The Alfred P. Sloan Awards for Business Excellence in Workplace Flexibility are awarded as part of the When Work Works project, an ongoing initiative of Families and Work Institute , the Institute for a Competitive Workforce (ICW) an affiliate of the U.S. Chamber of Commerce, and Twiga Foundation. Through When Work Works , these partner organizations provide research, resources, and recognition to employers nationwide and share the results of research on creating effective and flexible workplaces that meet the needs of the 21st century.

The Sloan Awards recognize organizations that are dedicated to making work “work” for both the employer and the employees. Representing employers of all sizes and all types, winners of this prestigious award not only offer excellent workplace flexibility practices, but they also use flexibility as a strategic business tool to enhance organizational effectiveness while also benefiting employees.

McKinney offers their employees a vast array of rich benefits, including paid maternity and paternity leave and flexible work hours to all employees. The agency supports a variety of flexible work arrangements, including scheduling and telecommuting. The use of technical assets provides flexibility to all employees allowing them to work from anywhere, anytime.

“McKinney provides a flexible work environment which gives employees the ability to manage both their professional and personal lives. We encourage our employees to have fun, take breaks in our many comfortable indoor and outdoor spaces, and enjoy the on-site recreational activities like pool, foosball, shuffleboard and ping pong,” said Lea Daughtridge Wharton , director of human resources. “If someone needs to de-stress during the workweek, they can sign up for a visit with our on-site massage therapist. In addition, we have many concierge services, such as on-site car wash, dry cleaning service, shoeshine, and an on campus barbershop. We also host an array of events, such as summer cookouts, ice cream socials, and even celebrate National Chocolate Chip Day with home-baked cookies.”

“Employers must develop new recruitment and retention policies. Unprecedented conditions -- a multi-generational workforce, a shrinking labor pool and an increasing demand for skilled workers -- dictate that they do so,” said Greg Roth, Senior Manager of Workforce Education Programs for the U.S. Chamber of Commerce’s Institute for a Competitive Workforce.

Other local winners of the 2008 Alfred P. Sloan Awards for Business Excellence in Workplace Flexibility announced at the Durham, NC awards ceremony, include:

American Institute of Certified Public Accountants (AICPA)
CrossComm, Inc.
Durham’s Partnership for Children
North Carolina Mutual Life Insurance Company
Shodor Education Foundation
Skanska USA Building Inc.
U.S. Environmental Protection Agency

Applications for the Alfred P. Sloan Awards were open to all organizations in the greater Durham area with more than 10 employees that had been in business for at least one year. Applicants were evaluated in a rigorous two-step process, first comparing the employer’s application to nationally representative data from Families and Work Institute’s National Study of Employers, and then corroborating the employer responses through a survey of employees.

“Sloan Award winners have put into practice their bold ideas about how to make work “work” in the 21st century, and they have shown how they can support the needs of their employees while also making their organizations more effective and successful,” said Ellen Galinsky, president of Families and Work Institute. Each of the 2008 Sloan Award winners will also be recognized nationally, including a full-page congratulatory ad in USA Today, and will be featured in the next issue of the Guide to Bold New Ideas for Making Work Work, published by Families and Work Institute.

Durham, NC is one of 30 select communities nationwide chosen to host and participate in the When Work Works initiative. Other communities participating are: Arizona (statewide); Atlanta, GA; Aurora, CO; Birmingham, AL; Boise, ID; Brockton, MA; Charleston, SC; Chicago, IL; Dallas, TX; Dayton, OH; Houston, TX; Lexington, KY; Long Beach, CA; Long Island, NY; Louisville, KY; Melbourne-Palm Bay, FL; Michigan (statewide); Milwaukee, WI; Morris County, NJ; Providence, RI; Richmond, VA; Salt Lake City, UT; San Francisco, CA; Savannah, GA; Seattle, WA; Spokane, WA; Washington, DC; and Winona, MN.

For more information about When Work Works or the Alfred P. Sloan Awards, please contact Shanny Peer at (212) 465-2044 x 224 or at speer @

About McKinney

McKinney is an advertising agency pioneering the industry in conversation planning, the art and science of building strong emotional and transactional connections between brands and the right people.

Founded in 1969, the Durham-based agency has created some of the most innovatively integrated marketing communications programs, including Audi of America’s Art of the Heist, Travelocity’s Roaming Gnome, the Polaris CEO Duel, and the launch of the Sony Bravia LCD TV. Winner of CREATIVITY Magazine’s Campaign of the year in 2006 and one of the top EFFIE-winning agencies in 2007, McKinney’s work is also recognized by the Cannes Advertising Film Festival, the New York Andy Awards, the One Show and the Interactive Advertising Bureau’s MIXX Awards, among others. McKinney won more major media award recognition than any of the stand-alone media companies in 2006. The agency is the only two-time winner of the Yahoo! Creative Summit; CyberWon ranked McKinney 7th in the US and 35th in the world for 2006 interactive awards; and the agency is one of only two, two-time gold winners of the AAAA’s Jay Chiat Planning Awards.

McKinney’s clients include: Brown-Forman Corporation brands, including Bonterra, Chambord, Little Black Dress, Sonoma Cutrer, Southern Comfort and Tuaca; Coldwell Banker; Major League Gaming; The NASDAQ Stock Market; Partnership for a Drug-Free America; ProShares; Qwest Communications; Travelocity; Virgin Mobile USA and Virgin Atlantic Airways.

McKinney is an independent operating subsidiary of Havas, the sixth-largest advertising and communications group in the world. For more information, visit our website at

Janet Northen
(919) 313-4062
janet.northen @

Shanny L. Peer, Ph.D.
Families and Work Institute
(212) 465-2044 x 224
speer @

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Shanny L. Peer, Ph.D.
Families and Work Institute
212-465-2044 +224
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