It is important that we continue to embrace new digital platforms to take content to our fans and proactively bring innovative new opportunities to the table for our partners.
Woking, Surrey (PRWEB UK) 7 January 2013
Formula 1 team Vodafone McLaren Mercedes will mark its official expansion into Google+ on Wednesday January 9th by holding a Google+ hangout with new driver Sergio Perez.
A selection of Vodafone McLaren Mercedes fans – invited to register their interest by submitting their chosen questions through the team’s official social networking channels – will have the unique opportunity for a video conference with the Mexican driver.
The hangout represents the first significant activity delivered though Google+ for Vodafone McLaren Mercedes on a channel which provides new opportunities to circulate rich and insightful content, engaging fans from across the world while extending the opportunities available to partners.
As part of the team’s new social media landscape, Google+ will further enhance fans’ opportunities to receive real time, behind-the-scenes content both inside and outside of race weekends, complimenting the team’s established presence on Facebook, Twitter and YouTube and the rich content and multimedia resource that is the official Vodafone McLaren Mercedes Formula 1 website.
Martin Whitmarsh, CEO McLaren Group said: “It is important that we continue to embrace new digital platforms to take content to our fans and proactively bring innovative new opportunities to the table for our partners.
“Google+ opens a number of doors and new opportunities. We are particularly excited about the hangout facility which, as our fans will experience with Sergio Perez on January 9th, will give fans the unique opportunity to spend time with people at the heart of the McLaren team.”
Vodafone McLaren Mercedes’ growing fanbase on Google+ will supplement its established network across Facebook, Twitter, YouTube and more recently Instagram. On Facebook the number of Vodafone McLaren Mercedes followers has grown to more than 615,000, whilst @TheFifthDriver – at the forefront of the team’s social media presence since Vodafone McLaren Mercedes joined Twitter in 2009 – has more than 275,000 followers, becoming one of Formula 1’s most widely read official writers.
Expansion into the new social media platforms demonstrates innovation is at the heart of Vodafone McLaren Mercedes’ communications as it is in a number of other areas both on and off the track.
About Vodafone McLaren Mercedes
New Zealand racing driver Bruce McLaren founded the McLaren team in 1963. It entered its first Formula 1 race in 1966 and won its first Grand Prix in 1968. More than 40 years and 182 Grand Prix victories later, Vodafone McLaren Mercedes is still renowned as one of the sport’s most successful teams, and has won eight constructors’ and 12 drivers’ championships with motorsport legends Emerson Fittipaldi, James Hunt, Niki Lauda, Alain Prost, Ayrton Senna, Mika Hakkinen and Lewis Hamilton.