McLeod Software and Tuskegee University Team Up to Analyze How Lane Competition Impacts Profitability for Motor Carriers

Share Article

McLeod Software and The Brimmer College of Business and Information Science at Tuskegee University are conducting a joint research project to analyze how costs and competition impact the overall pricing process for motor carriers.

News Image
“This collaboration between McLeod Software and The Brimmer College of Business and Information Science will extend the body of knowledge in the trucking industry, while providing scholarly opportunities for our students and faculty.”

McLeod Software and The Brimmer College of Business and Information Science at Tuskegee University are conducting a joint research project to analyze how costs and competition impact the overall pricing process for motor carriers. The project will analyze how carriers integrate their costs (fixed, variable, and mixed) and competition into the pricing equation to create value for customers and at the same time create value and profitability for themselves.

“We are seeking companies to participate in the project,” said Professor George Edwards, study investigator and longtime trucking executive. “This project will help participants better understand pricing and competition as components of profitability.” “The use of technology as a service enhancement and accounting tool will also be explored,” said Dr. Faye Hall Jackson.

Companies can feel safe in participating in this project. Data will be collected anonymously and reported in aggregate. Dr. Tejinder Sara, Dean of the College of Business and Information Science said, “This collaboration between McLeod Software and The Brimmer College of Business and Information Science will extend the body of knowledge in the trucking industry, while providing scholarly opportunities for our students and faculty.”

“We are excited to partner with Tuskegee University in this project as it will help us to better understand the analytics we need to provide for our customers’ as they grow their businesses and pursue higher profits,” said Mark Cubine, vice president of Marketing, McLeod Software.

About The Brimmer College of Business and Information Science at Tuskegee University
The Brimmer College of Business and Information Science is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). Tuskegee University is accredited by The Commission on Colleges of the Southern Association of Colleges and Schools.

About McLeod Software
McLeod Software is a leading provider of transportation, brokerage and document management systems. Specifically developed for the trucking industry, McLeod’s advanced management solutions and services enable transportation companies to increase their efficiencies in all areas while reducing costs. McLeod Software’s integrated best-in-class software products include LoadMaster®, PowerBroker™, DocumentPower™ Enterprise, HirePower™ and the McLeod FMS product line. Founded in 1985 and headquartered in Birmingham, Alabama, the company serves truckload and LTL carriers, freight brokers, 3PLs, and shippers throughout North America. For more information, contact McLeod Software toll free at 877-362-5363 or visit http://www.McLeodSoftware.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Caroline Lyle

Dr. Faye Hall Jackson
Visit website