A physician’s target audience may stumble upon their blog. But don't count on it.
Stamford, CT, (PRWEB) June 08, 2013
June 2013 Columbus wasn't looking for America; he stumbled upon it. According to Melissa Chefec, medical marketing specialist with MCPR, LLC, “a physician’s target audience may stumble upon his blog. But considering the time and effort he's putting into blogging, he shouldn’t count on it.” To meet his goals – to enhance his reputation, grow his practice, and inform his patients and the general public – he must drive the audience he wants to his blog. How does a physician make sure they find him and keep coming back?
Tips for physicians to generate traffic to their blogs:
1. Provide quality content: Know your audience. Are you writing for patients and prospective patients? The medical community? Adjust your use of medical terminology appropriately. Make your posts timely. Take advantage of news in your field – a research study, a treatment breakthrough, a celebrity connection. Write a compelling headline that will grab the reader's attention. Be consistent. Give people a reason to come back by updating your blog regularly – at least once or twice a week – but not so often that the quality of the content suffers.
2. Promote your blog: Take every opportunity to let people know about your blog and where to find it. Think about signage in the office, appointment cards, your email signature.
3. Be an active member of the community: Find out where your target audience hangs out online – chat rooms, forums – and join them. Follow other bloggers in your field, comment on their posts, invite them to post guest columns to your blog and accept invitations to post to theirs. Consider submitting your posts to “Grand Rounds,” a weekly summary of the best online healthcare content (http://getbetterhealth.com/grand-rounds).
4. Leverage social media: Link to your blog from your profile on Facebook, Twitter, LinkedIn and any other social sites you frequent. Post about each new blog entry to these sites. Use Twitter to build relationships by engaging with other users via retweets; learn how to use Twitter hash tags to gain visibility for your posts. Put buttons on your blog to make it easy for readers to share your posts.
5. Make it easy for search engines to find you: 80% of people land on a Web site as a result of using a search engine. Think about which words and phrases your audience is most likely to use when searching for information on your topic. Use those words and phrases in your headline and in the body of your post.
MCPR, LLC was founded in 1994 and specializes in medical marketing and public relations for doctors, hospitals and other professionals in health, fitness and beauty. http://www.mcprpublicrelations.com