Understanding consumer behavior and the right marketing pitch that comes across as warm and educational rather than pressured and pesky is extremely important.
Laguna Beach, California (PRWEB) October 30, 2012
MD Profit Solutions (MDPS) is an established medical marketing firm helping physicians in private practice market elective cash procedures and solve operational business challenges. A strategic and creative marketing plan is put in place to optimize revenue and success in a very competitive environment. Taking the initial step to get help from a professional business and marketing strategist can be attained with a simple practice assessment questionnaire that can be filled out by the physician or the office manager.
Doctors are already working very hard, but the goal is to NOT work harder, but to work smarter. There are many common scenarios faced by physicians in private practice. The most frequent questions are…
- “How do I introduce and market aesthetic medicine at my practice?”
- “How do I convert more of my cosmetic consults into actual procedures?”
- “How do I fill up the empty slots in my schedule?”
- “How can I reduce my escalating overhead costs?”
- “How do I implement a marketing plan when members of my group practice are resistant to marketing?”
- “How do I get my staff to behave so I can just focus on being a healthcare provider and not an office manager?”
Many physicians have already ventured into offering aesthetic medicine and they are joining the competition pool of dentists and med spas whose usual method of attracting cosmetic patients is with severe price discounting. Board certified physicians can distinguish their practice from this crowd and brand themselves in an appealing and ethical way while providing superior customer service skills.
Cosmetic surgical and nonsurgical procedures are rising every year. Moreover, people are naturally interested and fixated with society’s demands for looking youthful and beautiful. Twelve thousand Americans turn 50 years old every day and ten thousand Americans retire every day. People in their late 60s and early 70s say that they feel up to 20 years younger than their chronological age.
There is opportunity out there for physicians to capture a piece of the anti-aging market. Nonsurgical cosmetic procedures will help offset declining reimbursements and escalating overhead costs. The American Society of Aesthetic Plastic Surgery reported that in 2011, $1.7 billion was spent on injectable procedures, $1.6 billion was spent on skin rejuvenation procedures, and over $360 million was spent on other nonsurgical procedures including laser hair removal and laser treatment of leg veins.
Owner and founder of MD Profit Solutions, Danica Tran, MBA, have coined the word SMARKETING to help physicians understand the steps in SMART MARKETING. “All these marketing factors must be utilized to create a successful framework for adding aesthetic procedures into your private practice.”
S = Strategy marketing
M = Management of budget
A = Awareness of competitors
R = Relationship building
T = Time allocation
Danica Tran can be reached directly at 714-420-2424. She offers physicians a complimentary assessment and analysis upon receiving the 15 question practice evaluation questionnaire. Physicians and practice managers can visit her website for free tips and resources that can be used instantly to boost revenue.