Women of America, It’s Time to Relax: 1st Annual “ME DAY” Announced For October 17

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SpaFinder® Wellness, Ice, Folica.com, and e.l.f. Cosmetics Join Together to Help Women across the Country Take a Day for Themselves with Special Offers, Prizes and Sweepstakes

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On Me Day 2012, we hope women will take a deep breath and treat themselves to the quality relaxation time they deserve

For a nation with a serious down-time deficit and a busy holiday season approaching, help is on the way. October 17, 2012, is “Me Day”: the first day devoted to helping women treat themselves generously with relaxation, beauty and fashion without the guilt.

Four major brands, including SpaFinder Wellness (spafinder.com), Ice (ice.com), Folica (folica.com) and e.l.f. Cosmetics (eyeslipsface.com), have come together to create this light-hearted ecommerce holiday that is dedicated to shameless self-celebration. Each company will offer special one-day-only deals on its website and also give away valuable daily and grand prizes to lucky winners of the Me Day Sweepstakes.

According to Jonathan Kowit, CMO and president of Ice, “It’s time to pause from all the distractions in life and treat yourself to some fun during Me Day.” The no-purchase-necessary Me Day Sweepstakes features a grand prize for one lucky winner, who will receive:

o    A “Free Year of Spa & Wellness” from SpaFinder Wellness: Twelve (12) SpaFinder Wellness Gift Cards for a total of $1,200 in free spa and wellness services redeemable at thousands of locations in the U.S. or abroad;

o    A beautiful pair of diamond stud earrings from Ice valued at $795;

o    A glamorous package of e.l.f. Cosmetics’ best-selling beauty products and a $250 gift card for a luxurious beauty supply shopping spree, worth a total value of over $800;

o    An exclusive bundle of hair products and styling tools from Folica.com, plus a voucher for $350 for the winner’s choice of hair care and styling gifts, valued at $1,200

Win a Valuable Daily Prize

Every day, from Wednesday, October 10, through Wednesday, October 17, one of the participating companies will give away a prize worth up to $200. Entering the sweepstakes automatically qualifies participants for a chance to win a daily prize and/or the grand prize as well.

Special “Me Day” Discount Offers

On Wednesday, October 17, websites of the participating companies will also feature one-day discounts. This way, women can pamper themselves with products from all of the participating companies, at a fraction of the everyday cost.

To enter the Me Day Sweepstakes, visit http://bit.ly/MeDay2012. Visitors can enter anytime from October 10 through October 17, and no purchase is necessary. Complete rules and instructions can also be found on the sweepstakes page: http://bit.ly/MeDay2012.

“On Me Day 2012, we hope women will take a deep breath and treat themselves to the quality relaxation time they deserve,” said Brad Jones, vice president, marketing & partnerships at SpaFinder Wellness. "Everyone needs an occasional mental and physical vacation from the stress of the every day, and what better excuse than Me Day.”

Survey Says: U.S. Moms Need a Day for Themselves

“Me Day” comes not a second too soon to a nation starved for downtime. An April 2012 survey of 740 mothers conducted by SpaFinder Wellness found that 72 percent of moms with kids at home have an hour or less to themselves each day.

Ninety-seven percent of moms report they are either “occasionally” or “frequently” stressed out, with the majority (51 percent) saying that they are frequently stressed out. How do moms like to de-stress best? According to the study, 49 percent dream of going to a spa and/or getting a massage.

About SpaFinder® Wellness

SpaFinder Wellness is a wellness discovery engine that connects millions seeking a healthier, happier lifestyle with wellness providers around the globe. Its unique digital platform gives people everywhere the ability to discover, search, evaluate and reserve the services they want, at the time, location and price that they desire — whether they are seeking spa, fitness or wellness experiences. SpaFinder Wellness is the largest retailer and wholesaler of gift cards for the spa and wellness industry, and also offers SpaFinder Wellness currency to support corporate wellness programs to help employees maintain healthy lifestyles. For more information, please visit http://www.spafinder.com.

About Ice

Ice is the little secret of the most fashionable, stylish shoppers who want to sparkle without breaking the bank. Founded in 1999, Ice was one of the first companies to turn a jewelry store into an online shopping experience. Ice carries more than 3,500 products and has been voted to Hot 100 Companies in 2012 by Internet Retailer. Throughout the years, Ice has been featured in Lucky Magazine, InStyle Magazine, The Wall Street Journal and The New York Times. For more information, please visit http://www.ice.com.

About Folica, Inc.

Founded in 1998 and based in New York City and New Jersey, Folica.com is a leading online destination for hair products, tools and expert advice on hair care and styling. Folica.com carries 6,000+ products from over 300 premium beloved brands and features more than 70,000 customer ratings and reviews to help customers achieve more great hair days. For more information, visit http://www.folica.com.

About e.l.f. Cosmetics

Eyes Lips Face (e.l.f.) Cosmetics was created in the belief that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers, and every woman should have the opportunity to experience luxury cosmetics without sacrificing her budget. Since the brand’s introduction over eight years ago, the e.l.f. Cosmetics website has grown to include over 2 million members and has become a global source for savvy beauty consumers looking for superior quality cosmetics & professional expert tips. For more information, visit http://www.eyeslipsface.com.

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Betsy Isroelit
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