Sampling Event for Chocolate Turtle Chex Mix Targets 'Busy Moms' Via 500 Meal Assembly Kitchens Nationwide

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Innovative marketing channel reaches moms in a kitchen environment during the month of September, 2008.


Chocolate Turtle Chex Mix is a great fit in meal assembly kitchens

The Meal Assembly Network, a marketing and promotions agency, launches a sampling promotion this month for Chocolate Turtle Chex Mix. The meal assembly industry, still in its infancy, provides prepared meals to time-starved families looking to put a healthy meal on the table.

Beginning September 3, consumers who visit or order meals from any of 500 participating meal assembly kitchens nationwide, will receive a free Chocolate Turtle Chex Mix sample. Consumers can search for participating meal assembly kitchens in their neighborhood. The promotion runs through September 30 or until the samples are exhausted.

"Chocolate Turtle Chex Mix is a great fit in meal assembly kitchens," said Andy Potter, founder of the Meal Assembly Network. "The sample can be enjoyed by consumers as a snack while assembling meals in the store, or included in pick-up and delivery orders for those consumers who order pre-assembled meals."

"We believe this promotion will generate trial with a key demographic for us, busy moms," said Molly King, marketing manager for General Mills. "We value the benefits this type of promotion brings to our brand."

About the Meal Assembly Network

Founded in 2007, the Meal Assembly Network is a marketing and promotions agency offering brands access to busy consumers in a kitchen environment. Headquartered in Evergreen, Colorado, the agency serves a client base that includes Nestle, Pepsi, General Mills, and Johnson & Johnson, among others. For more information, visit or call 303-532-4437. Meal assembly kitchens interested in participating in future promotions should sign up their facility here.

About General Mills

General Mills is a leading global manufacturer and marketer of consumer foods products, with annual worldwide net sales of $12.5 billion. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Haagen-Dazs, Old El Paso, Bugles and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. Included in the U.S. portfolio are some of the nation's most popular brands including Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo yogurts, Betty Crocker desserts and dinner mixes; Betty Crocker and Nature Valley snacks; Totino's frozen pizza and snacks; and Progresso ready-to-serve soups. General Mills is also a leader in the bakeries and foodservice business.


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