Top B-School Prof featured in FREE webcast on Marketing Models and Measuring Marketing
MarketingNPV and the American Marketing Association announce the second installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Gary Lilien, Penn State Smeal College of Business and Author of Marketing Engineering will present “Marketing Models: Is there a Better Mousetrap?” on November 12, 2009.
Princeton, NJ (PRWEB) November 6, 2009 -- MarketingNPV and the American Marketing Association announce the second installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Gary Lilien, Penn State Smeal College of Business and Author of Marketing Engineering will present “Marketing Models: Is there a Better Mousetrap?” on November 12, 2009.
The Meeting of the Minds webcast series, features marketing faculty from top business schools throughout the world sharing their experience from the boardroom and the classroom about how marketers can better demonstrate the value marketing creates for shareholders. In this second installment, Professor Lilien will discuss (in plain English) which types of marketing models are creating the most value, why so many companies struggle to get them embraced by management, and how to improve the adoption and use of simple, effective modeling approaches.
This free webcast will take place on November 12, 2009. For more information about the Meeting of the Minds webcast series or to register for any of the free events in the series, please visit: http://marketingnpv.com/content/meeting-minds-webcast-series-measuring-improving-return-marketing-investments.
MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools tuned to measure the payback on marketing investments, track the right marketing metrics, and forecast the economic impact of changes in marketing strategy or tactics. MarketingNPV maintains the world's largest online archive of articles and resources focusing on measuring marketing, and publishes MarketingNPV Journal quarterly.
Contact:
Tina Anagnostis
(908) 439-2891
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