Balihoo sits at the intersection of advertising and technology and delivers clear value to the agency, the publisher and the advertiser
Boise, ID (PRWEB) July 10, 2008
Balihoo, the only on-demand media buying and planning platform that provides intelligent software-PLUS-services to media professionals across all mediums, announced today that Jack Haire, former Executive Vice President of Time Inc, a division of Time Warner, will be joining the Balihoo Board of Directors.
"We're honored to have Jack join our Board of Directors," said Pete Gombert, CEO of Balihoo. "As EVP at Time Inc, and with strategic guidance roles at CNET and Quigo, Jack has positioned himself as one of the foremost authorities on advertising and the technologies that will continue to drive the transformation of the industry. His strategic vision and deep industry ties make him an invaluable member of our team."
Haire spent more than 25 years at Time Warner in a variety of senior executive positions. From 2001 to 2006, he served as Executive Vice President of Time Inc. where he ran the Corporate Sales and Marketing Division and chaired the Time Warner Advertising Council. Earlier in his career, he served as publisher of TIME Magazine and President of Fortune/Money Group. Since then, he has served as an advisor to numerous companies, including CNET Networks, Hallmark and Quigo Technologies, where he assisted in developing innovative advertising strategies.
"Balihoo sits at the intersection of advertising and technology and delivers clear value to the agency, the publisher and the advertiser," said Haire. "I'm looking forward to working with such a dynamic, innovative team."
About Balihoo's Board of Directors
Composed of visionaries with extensive experience in the industry, the Balihoo Board of Directors also includes: Mark Solon (Co-Founder of Highway 12 Ventures), Sanford (Sandy) Keziah (Co-Founder of Lacuna Gap Capital), Michael Browner (former Executive Director of Media and Marketing Operations for General Motors Corporation) and Pete Gombert (CEO of Balihoo).
Balihoo, based in Boise, Idaho, dramatically streamlines the media buying process, allowing media buyers and media sellers to shift more time from administrative work to high-value, strategic efforts. This combined efficiency results in better media plans, increased sales and an overall greater return on invested time and resources. Learn more at the Balihoo Blog.