Media Excel Launches ``Hera 3200f,'' the World's Most Powerful Video File Transcoder for Mobile TV and IPTV Delivering up to 10x Real-Time Performance

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Media Excel, Inc. (http://www.mediaexcel.com/index.php), a leading provider of Advanced Digital Video Content Adaptation for MobileTV (http://www.mediaexcel.com/hera_3200m.php), IPTV (http://www.mediaexcel.com/hera_3200i.php) & WebTV (http://www.mediaexcel.com/hera_3200i.php), announced today general availability of the Hera 3200f file transcoder appliance tailored for broadcasters, content owners and aggregators VOD systems.

Media Excel's hardware solution delivers up to 10x real-time file transcoding speeds for various video and audio formats required by our customers, providing a much lower Total Cost of Ownership compared with software systems on general purpose servers. The net result is a low cost, scalable, remotely manageable and high performance solution.

    Hera 3200f (http://www.mediaexcel.com/hera_3200f.php) will be featured at IBC 2007 in Amsterdam, September 7 - 11 at Media Excel's booth 2.311.

The Hera 3200f was designed following customer's dissatisfaction of the performance, scalability, and complex licensing structures of available software file transcoding solutions in the market today. To satisfy these needs, Media Excel developed in-house embedded software and DSP hardware components, resulting in a highly scalable system that provides multi-codec broadcast-level video quality, an order of magnitude performance improvement, simplified pricing structure, plus unmatched flexibility to meet individual customer needs.

James Meeker, Director of Sales, commented, "Media Excel's hardware solution delivers up to 10x real-time file transcoding speeds for various video and audio formats required by our customers, providing a much lower Total Cost of Ownership compared with software systems on general purpose servers. The net result is a low cost, scalable, remotely manageable and high performance solution."

Media Excel announced earlier this month Flash encoding availability on the Hera 3200f appliance. "HERA 3200f is the most robust, cost-effective solution, that can satisfy the needs of traditional broadcasters worldwide plus the new requirements for Mobile TV, Web TV and IPTV," said Thanasis Iatrou, CEO of Media Excel. "One of Media Excel's great strengths is our ability to listen carefully to our customer's needs and respond quickly with our in-house core technology solutions, without dependencies upon 3rd party software developers. This is a unique capability that has allowed us to partner with some of the biggest Media companies in the world currently using the HERA 3200f and will continue to give Media Excel an advantage above all other competitors."

About Media Excel, Inc.

Media Excel is the Transcoding Company for MobileTV & IPTV, enabling any content to be displayed on any device through affordable, high-performance transcoding technologies targeted at Telecom, Web and Media Broadcasters. Headquartered in Austin, Texas, Media Excel is a privately held company founded in 2000. Contact Media Excel at sales@mediaexcel.com or http://www.mediaexcel.com.

Trademarks mentioned are the property of their respective owners.

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James Meeker
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