B2B Media Personalization Innovator MeeMix Announced as Nominee in GSMA's Mobile Innovation Grand Prix

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MeeMix innovative media and ad personalization platform to compete with fellow pioneering technology companies in the GSMA's Mobile Innovation Grand Prix - Israel Tournament.

Tel-Aviv, Israel (PRWEB) August 28, 2009 -- MeeMix, an innovator in the field of media and ad personalization, targeted recommendations and discovery solutions for businesses, is pleased to announce they have been named as an Innovator Nominee in the GSMA's Mobile Innovation Grand Prix - Israel tournament.

MeeMix was chosen by senior executives from mobile operators and venture capital firms to compete against 9 other nominees at the GSMA Mobile Innovation Grand Prix - Israel tournament to be held as part of the 13th Annual the Ernst & Young Journey convention on September 15th 2009, Tel Aviv, Israel. Two overall winners will be selected to compete as Global Finalists at the Mobile World Congress in Barcelona in February 2010. This prestigious award is specifically designed for start-ups, small and medium sized organizations, showcasing promising technology entrepreneurs and recognizing the leaders in the development of innovative mobile products.

MeeMix technology solutions empower companies in the mobile, communication and entertainment industry with the ability to accurately personalize their content offerings and ads. By relying on its hybrid technology which integrates musical parameters breakdown, statistical modeling, collaborative filtering and user profiling, MeeMix quickly analyzes each end-user's individual taste in music, and enables the delivery of personalized recommendations, ads, media and playlists. Acknowledging content personalization as the next standard in mobile services, MeeMix pioneering technology is commercially leveraged into significant long-tail content sales, cross-sell optimization, ad personalization, and user satisfaction and loyalty enhancement.

"We are facing a reality in which content availability is no longer a barrier. One of today's major challenges is offering customers what they individually want to receive. Following the maturity of content accessibility, the long tail of media consumption has significantly grown. Companies realize that their customers want to receive only individually-relevant content and discovery, and are not willing to spend too much time or effort getting there," said Gilad Shlang, MeeMix Chief Executive Officer. "In order to leverage this new reality into additional revenues and ensure a positive user experience, companies need to quickly and efficiently understand their customers' individual taste and then serve just the right content items to the right customer. Whether via mobile, web or TV channels, personalization is the next step in content consumption." Mr. Shlang added, "We are very excited about the GSMA nomination, particularly as the most influential association in the mobile industry recognizes the commercial value and importance of B2B taste prediction and personalization. I believe this marks an important step towards setting a new standard in mobile media delivery and consumption."

About MeeMix:
Founded in 2006, MeeMix (http://www.meemix.biz) technology is dedicated to offering companies in the telecommunication industry the tools to accurately personalize their offerings and utilize the long tail of media consumption and advertising potential. MeeMix focuses on employing innovative taste prediction algorithms and sophisticated behavioral analysis in order to help companies classify their media content catalogs and analyze their customers' individual taste, enabling them to deliver the most meaningful and relevant items for each individual, and thus significantly enhance customer experience, consumption and satisfaction. With private investment support and international ventures, MeeMix expects to become a leading provider of media and ad personalization and discovery solutions.

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Karen Johnson
MeeMix ltd.
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Rany Abend
MeeMix ltd.
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