CORRECTING and REPLACING Swivel Media Joins as Affiliate Sponsor of Media X at Stanford University

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Last graph, email address should read: Barbara@bpmediarelations.com (sted Barbara@bp.mediarelations.com).

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Insights from the Media X research at Stanford University give our account and creative teams important information that helps us conceptualize and implement brand experiences using advanced technology.

    The corrected release reads:

SWIVEL MEDIA JOINS AS AFFILIATE SPONSOR OF MEDIA X AT STANFORD UNIVERSITY

Swivel Media is the latest new member of Media X at Stanford University.

Swivel Media, a San Francisco-based advertising agency, specializes in transforming the way people experience brands. "Media X and its research programs provide access to the cutting edge of intellectual frontiers on how people use technology to communicate," says Erik Hauser, Founder/Executive Creative Director of Swivel Media (http://www.swivelmedia.com/) and Founder of the Experiential Marketing Forum (http://www.experientialforum.com/.) "Insights from the Media X research at Stanford University give our account and creative teams important information that helps us conceptualize and implement brand experiences using advanced technology."

"From mobile advertising to virtual worlds, many new technologies are being brought into play to strengthen the engagement consumers have with products and brands," reflects Chuck House, Executive Director of Media X. "The dynamic expertise of Swivel Media will be applied to rebrand Media X communications. Additionally, the Media X research community is guided by the business challenges of our member companies in studying the dynamics of relevance and persuasion in advanced communication technologies, and we look forward to input from Swivel Media."

Swivel Media joins other Sponsors of Media X (http://mediax.stanford.edu) in providing resources to stimulate novel interdisciplinary research that integrates perspectives from communication, engineering, humanities, law, medicine, business, and design.

About Media X

Media X is a community of academic researchers and industry partners studying interactive communications and technology. Strategic corporate partners include DNP, Philips, Sun Microsystems, Time Warner, and The University of Edinburgh. Members of Media X also include BP, FX-PAL, Intel, Intuit, Konica Minolta, Learning.com, Motorola, NBC Universal, NCast, Phillips, Quindi, Qwaq, SAP, Sesame Workshop, Swivel Media, Tekes, Teknowledge, and Visa. For more information about Media X, see http://mediax.stanford.edu.

About Swivel Media

Swivel Media (http://www.swivelmedia.com) is breaking the existing agency model and shattering the role that advertising plays in today's business world. Swivel is a partner - not to be confined or restricted by the walls that are thrown up because we are the advertising agency. We are strategists, agents of change, and a driving force that understands our client's business and positions them to dominate the market. Quite simply, we're transforming the way people experience brands.

To arrange interviews with Erik Hauser, contact: Barbara Pflughaupt, BP Media Relations, (212) 707-8181 or Barbara@bpmediarelations.com.

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