"Many of the websites available try to do everything, and the user finds themselves lost in the middle of all the information. This new design was based on simplicity."
Avon, OH (PRWEB) March 15, 2010
Insider Perks, the world's first website dedicated to professional unbiased travel videos, today announced a brand new simplified design for its website InsiderPerks.com. Insider Perks conducted a survey of its users over a six month period before deciding how to improve its design. The results are now available worldwide for everyone to enjoy.
"The travel industry and its growing presence online changes on an almost daily basis," said Brian Searl, President of Insider Perks, Inc. "Many of the websites available try to do everything, and the user finds themselves lost in the middle of all the information. This new design was based on simplicity."
Frequent users of InsiderPerks.com were asked over a period of 6 months to communicate not only what they liked and disliked about InsiderPerks.com but what they would like to see in a user-friendly travel website. Feedback was solicited by email, social media accounts, and direct interaction with local users as well as PR Professionals from the travel industry as a whole.
"We do one thing exceptionally well and that is produce travel videos," said Brian Searl, President of Insider Perks, Inc. "We were focused too much on providing things people didn't come to us for, such as weather forecasts or to actually book their trip. Now were focused on what makes us unique. The videos."
Gone in the new website design are all the things that made navigation difficult, as well as the things users weren't using on InsiderPerks.com regardless. The new main page offers a random sampling of popular cities, followed by a search box and social media links. The new video pages offer destination specific videos, a short summary, interactive maps and real-time Twitter integration.
The site has also moved to a new dedicated server to provide its users with more stability and faster access to its large library of video content from around the world. Changes will be made on an ongoing basis as feedback continues to pour in, virtually assuring that when it comes to travel videos at least, users will find what they are looking for with ease at InsiderPerks.com
About Insider Perks, Inc.
Launched in March 2009, InsiderPerks.com is the first website to focus on professionally produced travel and tourism videos. The site offers hundreds of videos showcasing the attractions and amenities of over 200 cities from around the world. InsiderPerks.com is an impartial service that chooses what attractions to film based on popularity and uniqueness. For more information, please visit InsiderPerks.com
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