Software Company Targets Twitter™, Social Media with New Brand Monitoring Application

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ResponseTek, a customer experience software company, has launched a brand monitoring product that scans Twitter, social media and news networks for discussions and coverage of brands, company names, and industry hot topics. The company's intelligent analytics, reporting and action management tools transform 'brand buzz' into business intelligence. Media Aggregator integrates with the ResponseTek's customer experience management (CEM) suite to provide a complete view of brand reputation and consumer experiences.

We extended our enterprise customer intelligence platform to the world of the web and social media; businesses can now stay on top of tweets, blog posts, news and other content that's actually relevant in business.

A new brand monitoring application will help companies mine Twitter for brand 'buzz', automatically scanning for positive or negative sentiment and transforming the constant stream of buzz into actionable business intelligence, software maker ResponseTek announced today.

ResponseTek's Media Aggregator, launched this week as part of the Summer 09 release of ResponseTek:CEM, the company's flagship customer experience management software platform, helps businesses benefit from the enormous output of consumer-generated content from social media phenomenon Twitter through a single, integrated software platform that combines media mining, reporting, analytics and action management.

"We know a lot of companies are struggling to wrap their heads around the sheer volume of information coming out of Twitter, blogs and non-traditional news media, but at the same time need to track and understand how their brands are being covered and discussed by media and consumers," said Gord Elder, product group director at ResponseTek. "We extended our enterprise customer intelligence platform to the world of the web and social media; businesses can now stay on top of tweets, blog posts, news and other content that's actually relevant in business."

Twitter is just one of the feeds monitored by Media Aggregator, which also allows businesses to mine brand and keyword mentions from mainstream and specialty news networks, blogs and the web.

ResponseTek's advanced text mining and sentiment analysis engine automatically sifts through matching content, and summarizes the results into hot topics being discussed by consumers and in the media. Built-in action management tools allow users to notify others of important findings, and assign follow-up actions.

"We see the established worlds of enterprise feedback management, market research and media monitoring converging, and social media is both an important and a disruptive influence. Our clients are very sophisticated, and want total brand management solutions, so we needed to show them how Twitter and other online brand perception channels can be a legitimate source of business intelligence," said Syed Hasan, ResponseTek President & CEO. "We believe companies can gain great insight from their customers and employees if they can process the masses of information generated everyday across online media."

"By adding text mining, sentiment analysis, and alerting to media channels like Twitter, we are really allowing companies to view Twitter less as a social 'phenomenon' and more as a source of business intelligence."

Media Aggregator joins existing software modules of Feedback Management, Market Research and Knowledge Management under the ResponseTek:CEM suite of products, and is available as a stand-alone product, or as an integrated module within existing ResponseTek:CEM solutions.

For more information about Media Aggregator, or ResponseTek:CEM Summer 09 Release, call 1-866-484-2900 (toll-free in North America), or +1 (604) 484-2900 (toll worldwide).

About ResponseTek
ResponseTek Networks Corp. was founded in 1999, with the goal of providing companies critical information for running their businesses - the voice of their customers. Today, ResponseTek is a leading global provider of customer experience management (CEM) software solutions. ResponseTek Feedback Management, Market Research, Knowledge Management and Brand Monitoring products continuously capture insights on customer experiences when and where they occur, and provides a suite of advanced reporting, analytics and workflow tools to help companies improve customer experience delivery. ResponseTek has offices in Vancouver, Toronto and London, UK. The company's portfolio of clients includes AAA, Aon, Barclays, BC Ferries, HSBC, Pacific Blue Cross, Shaw Cable and WestJet.

Media Contact:
Colin Stein
Director of Marketing
+1 (604) 484-2900 x242

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Colin Stein
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