The relationship that we have developed with Media Mayhem has been one of the most enjoyable that we have had in quite some time and were glad to be onboard with a campaign that continues to literally touch the hearts and minds of millions of listeners…we look forward to doing more with MMC in the future.
LOS ANGELES (PRWEB) October 27, 2008
On September 16th the campaign saw Media Mayhem's entire network of web sites involved, where each site in every genre, city, and vertical recognized the day by users text messaging, blogging, and using viral elements to pass the message forward to a component that gave visitors the opportunity to send their messages to the world.
The messages triggered audio and video ads and passed their messages to another one of the MMC sites. Visitors then colored the network from black and white then back to color as the messages were passed around the world.
"This campaign was really something special that brought in numbers that not only blew our expectations away but spread the message of love and peace by shattering the broken mirror of racism once and for all," says Media Mayhem V.P. of Business Development and brainchild behind the campaign Jamie Ashe.
"Nassiri had an unbelievable amount of exposure both online and offline through multiple resources including a broad billboard spread, national television ads which appeared on CNN, digital roll-outs, and a fantastic media blitz of interviews including an extensive one which took place on the Tim Conway Jr. radio show in Los Angeles as well as press coverage in hundreds of newspapers and newswires," says Digital Director of Online Marketing Erik Penn of The BallPark Advertising Agency, who was crucial in management and planning out strategy for the campaign.
Love Sees No Color exceeded over 6,000 podcast downloads within the time frame of Nassiri's broadcast interview with Tim Conway Jr., over 150,000 ringtones were downloaded during the month long online push, and over a whopping 25 million ad impressions were served across the net.
"CBS Radio was eager to be part of this campaign from the start and its rewards were overwhelming for everyone involved," says CBS Radio's Director of Digital Sales, Eric DeRise. "The relationship that we have developed with Media Mayhem has been one of the most enjoyable that we have had in quite some time and were glad to be onboard with a campaign that continues to literally touch the hearts and minds of millions of listeners…we look forward to doing more with MMC in the future."
Love Sees No Color is available on CD in an instrumental, classical, and original vocal recording through a variety of online retailers as well as nassirimusic.com.
About Media Mayhem
Media Mayhem's slogan of "Fusing Experience, Strategy, Technology and Drive" describes a full-service advertising representation firm. Services include online and offline marketing, and event sponsorships. The company specializes in building lifestyle-based advertising solutions for clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.
Media Mayhem (mediamayhem.com) is a firm that goes far beyond a typical online advertising network. All publishers are represented on an exclusive, site-specific basis allowing advertising clients to customize their advertising and media buys. Clients pick and choose individual web sites to meet their campaign's target demographic. MMC engages trade and consumer media by leveraging access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity.
Fred Nassiri (nassiri.com) is an international songwriter, recording artist and philanthropist, and is dedicated to spreading a message of peace, love and healing through music. His songs are an eclectic mix of melodies, which transcend all ages, genders and religions to bring love, peace, hope and unity to the world
About The BallPark Advertising Agency
The Ballpark is a full service advertising agency with a team concept and a collaborative approach to working with clients. Based on our belief in the inherent power of a well functioning team, we work closely with our clients in an atmosphere that promotes the positive exchange of ideas. This spirit of cooperation not only sets us apart in the day to day of doing business, it results in effective and strategic marketing solutions.