It takes preparation to effectively leverage media opportunities. Whether for brand building or in a Crisis PR setting, managers should practice in simulated settings before meeting with news reporters.
Ridgefield, CT (Vocus) May 17, 2010
Dobson Communications, a public relations firm, announced it formed Dobson Media Training™, to help prepare executives and spokespeople for media interviews about products, services and issues, said Brian Dobson, of Dobson Communications.
He said, "Facing an investigative reporter without practice is risky for any organization and our Dobson Media Training™ is a tool companies can use to gain expertise to help maximize media interviews."
Dobson Media Training provides on site training or films spokespeople to prepare for media interviews at its JHD-Dobson Video studio.
Barbara Green of Dobson Communications added, “In news interviews, brand images can be enhanced or hurt based on how products, issues or problems are discussed. Dobson Media Training™, with our fully equipped video studio, state-of-the-art editing suite and experienced staff can help organizations practice message delivery in simulated TV, radio and print media interviews."
Gwyneth Dobson, consultant, said, “It takes preparation to effectively leverage media opportunities. Whether for brand building or in a Crisis PR setting, managers should practice in simulated settings before meeting with news reporters.”
"The Dobson Media Training team is headed by Brian Dobson, who has been head of PR at a Fortune 50, prepared executives for media interaction and was a journalist at Dow Jones and Reuters.
Dobson Media Training was formed by Dobson Communications, a public relations firm based in Ridgefield, Connecticut, and online at http://www.DobsonPR.com. For information about DobsonPR.com contact Barbara Green at 203-894-9240 or Barbara_Green (at) DobsonPR (dot) com.
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