BP, Toyota & Goldman Crises Show Media Preparation Vital in Crisis PR & Brand Building, Says DobsonPR

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Brian Dobson of DobsonPR.com said stumbles in media interviews or in regulatory hearings are reflective of poor preparation. He cites BP, Toyota & Goldman Sachs as examples.

Stumbles in media interviews or in regulatory hearings are reflective of poor preparation. Getting ready for a possible crisis is important for management to identify and fix problems before they diminish reputations and brand values

“Executives at companies recently hit by crises clearly demonstrate why effective media preparation, such as we would provide at our JHD-Dobson video studio, is vital as officials of BP, Toyota and Goldman Sachs did not shine in the media spotlight when crisis hit each company,” said Brian Dobson of Dobson Communications, a public relations firm experienced in brand building and crisis PR for national and global companies.

BP’s CEO was quoted as describing the massive oil spill in the Gulf of Mexico as tiny compared with the ocean, Goldman Sachs officials seemed detached during Congressional hearings and Toyota’s officials fumbled as media focused on brake and gas pedal problems that led to millions of cars being recalled,” said Dobson.

“Stumbles in media interviews or in regulatory hearings are reflective of poor preparation. Getting ready for a possible crisis is important for management to identify and fix problems before they diminish reputations and brand values,” said Dobson, whose DobsonPR.com has led PR efforts for world class brands in industries from food and technology to toys and licensing.

Gwyneth Dobson, consultant, added, “Recent crises show that executives not ready to communicate promptly and effectively in the media spotlight will see brand values drop and company images take damage. Preparation for media interaction is important."

Brian Dobson, a former journalist who has headed PR at two major corporations, including a Fortune 50, added, "Dobson Communications' media preparation ability brings news, public relations and production talent to client training.”

“Through JHD-Dobson, we can help companies simulate real time media interviews in our TV studio to prepare them for TV, radio or newspaper interviews when news breaks about their products or services,” said the public relations executive who has been interviewed by global, national and regional media as to how companies are handling crisis.

“Our media preparation team is led by Brian Dobson, who was a journalist at Dow Jones and Reuters, worked in PR at the New York Stock Exchange and headed PR at a national consumer products company and at a global conglomerate, and Hugh Daly, an award-winning videographer and Director of Photography,” the company said.

JHD-Dobson Video was formed by Dobson Communications, of Ridgefield, CT, a full service public relations firm online at http://www.DobsonPR.com. For information about DobsonPR.com contact Barbara Green at 203-894-9240 or Barbara_Green (at) DobsonPR (dot) com.

© Brian Dobson, Dobson Communications Inc. 2010

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