Media Logic's Latest Whitepaper Presents a New Model for Developing Integrated Marketing Strategies in the Age of Social Media

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2009 has been a year of chaos for marketers across the board – both clients and agencies have been scrambling to make sense of a new reality in which tighter budgets, emerging technologies and empowered consumers have dramatically and permanently altered the marketing landscape. As the traditional client-agency-customer hierarchy has collapsed, marketers have been forced to alter their vision of integrated marketing to harness the power of social media for brand-building and to deliver ROI. Media Logic’s latest whitepaper, "Conversation-Centric Marketing: Making Sense of the New Social Order" cuts through the confusion with a new marketing model for guiding strategy, integrating traditional and social media and evolving the client/agency relationship to take full advantage of the marketing opportunities presented by a conversation-centric world.

Conversation-Centric Marketing: Making Sense of the New Social Order Whitepaper

Media Logic’s whitepaper and its Conversation-Centric Marketing model can provide clarity and focus to the marketer or company seeking to take full advantage of the information available and opportunities presented by a new marketing reality.

Media Logic believes that a new model for marketing is emerging from the chaos caused by the fracturing of media and the failure of traditional channels to deliver reliable ROI in a newly networked world. In its latest whitepaper, "Conversation-Centric Marketing: Making Sense of the New Social Order," Media Logic encourages marketers to recognize that the baseline relationship between brands and consumers has been permanently altered by massive social networking and to consider the empowered role of the consumer in determining what a brand signifies, what it is worth, where it can be found, whether it should be trialed, and if and when it should be purchased. Media Logic’s whitepaper and its Conversation-Centric Marketing (CCM) model can provide clarity and focus to the marketer or company seeking to take full advantage of the information available and opportunities presented by a new marketing reality.

"Conversation-Centric Marketing: Making Sense of the New Social Order" outlines Media Logic’s CCM model, which places the conversation at the center of all marketing communications – a visualization that helps to order thinking, clarify strategy, inform creative and establish meaningful measures of success. The CCM model identifies the key players, media types and marketing channels that drive and influence the conversation, providing a framework for marketing a brand through integrated marketing communications programs. Media Logic’s whitepaper also discusses the importance of working with an agency partner that fully understands and embraces the modern marketing world, and is able to facilitate and deploy successful integrated marketing programs. It also provides a roadmap for establishing new and more productive client/agency/customer relationships in the context of CCM.

Media Logic’s "Conversation-Centric Marketing: Making Sense of the New Social Order" whitepaper provides perspective on the marketing chaos of 2009 and presents a case for order and opportunity in 2010. The whitepaper was authored by Media Logic’s Executive Vice President and Executive Creative Director, Ronald Ladouceur, a marketing veteran with more than 25 years’ experience in the industry and a pioneer of Media Logic’s unique creative development process and business innovation.

"Conversation-Centric Marketing: Making Sense of the New Social Order" is available for download at http://www.mlinc.com.

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Tara Burnham
Media Logic
518-456-3015 ext. 346
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