Media Logic Develops Foursquare Program to Drive Frequency for Major Retailer, F.Y.E.

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Program to Drive Frequency – and Extend Beyond “Mayors” – is Among First of its Kind for National Retailers

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"We continue to be inspired and excited as we observe retailers such as F.Y.E. leveraging foursquare to engender customer loyalty," said Tristan Walker, director of Business Development for foursquare.

Media Logic, an award-winning, strategic marketing firm that specializes in “conversation-centric” marketing, today announced it developed a foursquare loyalty program for F.Y.E., a national retail chain of more than 550 stores offering a wide selection of entertainment products, including CDs, DVDs and video games. The program is designed to drive customers to store locations using daily rewards for everyone who checks in and rewards for frequency of check-ins with the social media application.

“F.Y.E.’s program is designed to address two related challenges that retailers face today: how to foster brand loyalty and how to keep customers coming back on a more frequent basis,” said Barry Burmaster, director of marketing, Visual Merchandising, CRM and fye.com at F.Y.E.. “foursquare is a powerful means to these ends that the retail market has only begun to use to its potential.”

The foursquare mobile social network allows users to connect and share information based on their current location. Users earn points for all foursquare check-ins, unlock badges based on their check-in activity and receive offers for checking in at certain venues.

The first phase of this foursquare program is to grant everyone who checks into the store a 10 percent discount on any one item per day. “One of the shortcomings of many of these types of programs is they often only offer discounts to ‘Mayors,’” said David Schultz, president and founder of Media Logic. “Which leaves many customers without anything—and with very little incentive to check-in or return.”

The second phase rewards customers with $5 off a $30 purchase for checking in five or more times in a calendar month.

"We continue to be inspired and excited as we observe retailers such as F.Y.E. leveraging foursquare to engender customer loyalty," said Tristan Walker, director of Business Development for foursquare. "It's ideas like Media Logic's frequency program for F.Y.E. that are evolving social marketing and the ways in which it can drive foot traffic and boost customer acquisition for businesses."

About foursquare
Foursquare is a mobile application that makes cities easier to use and more interesting to explore. It is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so. Foursquare lets users "check in" to a place when they're there, tell friends where they are and track the history of where they've been and who they've been there with. For more information on how foursquare works, check out this page.

About Media Logic
Media Logic, a leader in marketing innovation, is ushering in a new era of conversation-centric marketing, putting social at the center of business to achieve better customer engagement, advocacy and revenue growth. Combining more than 25 years of experience with its breakthrough Zeitgeist & Coffee (SM) social management program, Media Logic is helping organizations harness the power of social media to drive marketing strategy and brand evolution. The agency has worked in many different industries with clients such as Visa, GE Healthcare, U.S. Bank, Cornell University and others. For more information, please visit http://www.mlinc.com, http://www.twitter.com/medialogic or http://www.facebook.com/medialogic.

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