Media Logic’s Z-Pac for Higher Education will provide colleges and universities with not only an entry into the new world of social media marketing, but a foundation for branding, marketing and communication going forward.
Albany, NY (PRWEB) February 10, 2010
The college search and recruitment process has been completely and permanently altered by the preeminence of the Internet and massive social networking. The once controlled and predictable world of college admissions marketing has been totally disrupted by an empowered generation of stealth applicants. As traditional marketing models collapsed, many colleges and universities began to experiment with social media. These early adopters quickly discovered that social media is more than just a new way to do marketing, it is a “positively disruptive” force that generates new and more effective ways to organize, operate and communicate.
Media Logic today announces Z-Pac(sm) for Higher Education, a new product “bundle” that packages the discoveries of the early adopters of social media into a learn-by-doing 3-month program designed to help the next wave of schools join the social media revolution.
The Z-Pac for Higher Education bundles Media Logic’s Brand Amp(sm) and Zeitgeist & Coffee(sm) products into a program designed to get college and university brands conversation-ready and conversation-worthy while maximizing the communication potential of the institution’s advocates – students, employees, alumni, staff and other invested and interested partners – through all available social channels.
Through the Z-Pac for Higher Education, Media Logic will help colleges and universities uncover brand and asset value and implement a system of in-house control and guidance to “optimize” those assets, create coherent communication strategies, and schedule, share and promote content. Using its Brand Amp process, Media Logic will quickly and effectively position an institution, department or program in a truly authentic and very engaging way. Then through its revolutionary web-based social media management and collaboration product, Zeitgeist & Coffee, Media Logic will assist with strategic planning, content development, content approval, post scheduling and post archiving for all owned online media channels.
The result after three short months on Media Logic’s Z-Pac for Higher Education will provide colleges and universities with not only an entry into the new world of social media marketing, but a foundation for branding, marketing and communication going forward. Media Logic is offering special pricing on the Z-Pac for Higher Education bundle through 3/31/10. Visit http://www.mlinc.com/products/zpache for more information today.
Media Logic is an innovative conversation-centric marketing firm with revolutionary products designed to integrate and leverage traditional and social media. Founded in 1984, Media Logic is headquartered in Albany, N.Y., with a West Coast office in Oakland, Calif. The agency provides integrated marketing communications programs across industries. Its clients include Visa, Barclays, Healthways, Carnegie Mellon University, MVP Health Care and Fortitech.
Media Logic is ranked by Advertising Age as one of the nation’s top 250 advertising agencies and a top 100 agency by PROMO magazine. Visit http://www.mlinc.com for more information.