mediaQuark Launches a Regional Programmatic Media Trading Offering Out of Singapore

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According to Google, the global annual online display advertising investment will reach US$200 billion by 2020. This year, China’s online media investment exceeded the entire Europe - the market is moving from relationship driven buying to electronic trading.

http://www.mediaquark.com/

mediaQuark - media trading technology company in APAC

Through excellence in technology innovation and our commitment to increased industry awareness, mediaQuark strives to play a key role in the creation and cultivation of efficient media trading markets in our region.

Based on the available data, there is a strong shift in the way media is being traded . Fueled by the rapid growth of consumer spending in the region, the future focus of media trading is fast moving to APAC. Yet, Asian companies that focus on developing trading solutions for Asia are few in number.

mediaQuark is a media trading technology company that addresses this opportunity by providing data and technology solutions that are specifically built for major platforms and trading desks operating in the region.

Founder and ex-CEO of STATSIT, Mikko Kotila will head the new media trading solutions company with the goal of becoming a clear leader in providing advanced trading solutions to clients in the region.

"Amidst all the new platforms and tools in the market, we’re seeing a surprising lack of sophistication in the way both sellers (publishers) and buyers (advertisers) approach media trading. Through excellence in technology innovation and our commitment to increased industry awareness, mediaQuark strives to play a key role in the creation and cultivation of efficient media trading markets in our region."

All but one of mediaQuark’s eight Singapore-based employees are scientists or programmers, making it the largest programmatic media trading technology development team in South-East Asia. Privately funded, the company’s seed investors include respected industry thought leaders and visionaries.

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mediaQuark - Advanced Trading Systems

mediaQuark is the only programmatic media trading technology company focusing solely on South-East Asian markets. Our customers and partners include the world's leading DSPs, DMPs and Trading desks.

mediaQuark was founded by a team that has worked together since 2005 to deliver break-through solutions in artificial intelligence, decision analytics and ad technology.

More information available from: egle(at)mediaQuark(dot)com +65 9132 5663.

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Egle Zuzeviciute

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