Wakefly Launches Campaign to Help Medical Device Companies Generate Leads

Westborough, MA (PRWEB) November 21, 2009

Wakefly, an innovative, award-winning web development and online marketing firm, today announced that the firm has successfully launched a campaign designed to educate medical device companies on how to drive and convert qualified traffic to their websites.

As part of the campaign, Wakefly is offering an online lead generation toolkit to medical device marketing staff.

The toolkit provides practical points on usability, including:

1.How to structure your home page to entice visitors to dive deep into your site
2.Proven layouts for sub pages to ensure maximum conversions
3.Tips on how to develop offers that appeal to a wide range of visitors
4.The most important data to look at in your web analytics package

Applying Wakefly’s proven information architecture tactics will result in increased “stickiness”, meaning better visits and more conversions, leading to more sales for medical device companies. Medical research firms have proclaimed that a majority of doctors use the Internet to research medical devices. Thus, as more and more doctors and hospital personnel use the Internet to learn about the various medical devices that are pertinent to their practice, building a website that adheres to information architecture and online lead generation best practices are critical keys to success.

This campaign will provide medical device companies with the tools to succeed.

About Wakefly:
Wakefly helps medical device companies succeed online; whether clients need help with web design or development, search engine optimization, pay per click advertising, display advertising or conversion and usability consulting.

Wakefly is a web development and online marketing firm specializing in the lead generation and conversion tools that will deliver a high return on your investment. We offer a proven tactical process to optimize your marketing initiatives across both online and offline channels. Our expert team, with diverse backgrounds in marketing, technology, and creative, has the combined experience that makes marketing easy. We are committed to delivering high-value leads and measurable ROI. For more information, please visit http://www.wakefly.com or call +1 (508) 616-2042.

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