Medeguide helps patients find the right doctor or treatment package. That could mean a doctor down the street or halfway around the world. The value we bring to the consumer is choice.
Bangkok, Thailand (PRWEB) April 27, 2009
Ruben Toral, CEO of Mednet Asia Ltd., will launch a new web portal called Medeguide (http://www.medeguide.com)] to provide doctors and hospitals a platform to market their products and services online. The site will 'go live' on June 30, 2009 at the Healthcare Travel Congress in Singapore (http://www.healthcaretravel-singapore.com)], and as a start will feature profiles of more than 700 doctors from over 10 countries.
Mr. Toral is widely recognized as a leader in the medical travel industry. Formerly Group Marketing Director for Bumrungrad International hospital in Bangkok, Mr. Toral was the driving force behind Bumrungrad's international marketing and branding initiatives. He is also the president of the International Medical Travel Association (IMTA; http://www.intlmta.org ), an industry trade group focused on promoting medical travel.
According to Mr. Toral, the Medeguide platform effectively serves two audiences. For consumers, Medeguide is a one stop source of information on doctors and treatment packages, allowing patients to search, find and connect with hospitals and doctors around the globe. For doctors and hospitals, Medeguide is an online platform to market their services and products to the millions who search for medical information daily.
"Globalization, the internet and consumerism are transforming healthcare," says the Medeguide founder, "and Medeguide is designed to help patients and doctors connect online. Medeguide is a tool to help patients make better healthcare choices by providing them with relevant information about doctors and treatment options locally and globally."
Using Medeguide, patients are able to search and find doctors globally based on location, specialty, procedures and board certification, and treatment packages based on country and procedure. Medeguide also features a section called the Medeguide Top 10, featuring leading physicians by country and specialty. Medeguide has already received commitments from leading Joint Commission International accredited hospitals like Wockhardt, Bumrungrad, Parkway and CIMA.
While Medeguide supports medical tourism, it is not designed solely for the medical tourist. As Mr. Toral explains, "Medeguide helps patients find the right doctor or treatment package. That could mean a doctor down the street or halfway around the world. The value we bring to the consumer is choice."
Medeguide is formalizing partnerships with online advertising and social media and web marketing companies. Mr. Toral is confident that patients, providers and advertisers will quickly adopt Medeguide because it drives engagement and connectivity.
ABOUT RUBEN TORAL (http://www.linkedin.com/in/rubentoral)
Ruben Toral, CEO of Mednet Asia Ltd., is a recognized leader in medical tourism and healthcare globalization. Formerly Group Marketing Director for Bumrungrad International, Ruben was instrumental in positioning Bumrungrad as the world's leading medical tourism destination.
With over 15 years experience in healthcare, Ruben has built companies, brands, physician networks in Asia and Latin America and has established himself as a thought leader in healthcare globalization and marketing. He currently works with large US payer networks, international hospitals and information technology companies, and is President of the International Medical Travel Association.
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