Our practices don't have millions to spend on CRM systems like Salesforce or Infusionsoft; our clients are small and they watch their pennies. They're reluctant to spend a dime frivolously even in the best of times
Santa Clara, CA (PRWEB) September 09, 2010
When it comes to the issue of National Health Care one doesn’t expect to hear much good news, but every now and then a little ray of sunshine breaks through and makes you think again. There’s good news and then there’s good news, this is the latter.
2.2 million licensed healthcare givers can now do their Medical Billing and Practice Management using a billing software that is totally free to the single user. Doctors can do their insurance claim billing using a free medical billing software, and they can transmit claims to commercial payers free of cost as well. Filing government claims such as Medicare, Medicaid, and Blue Cross/Blue Shield costs just $15 per month per one hundred claims.
But what about when it comes to growing your medical practice and attracting new patients, or interacting with your existing patients? Until recently, there was no Client Relationship Management (CRM) Software designed specifically for Private Practice Healthcare. Though there are many excellent stand-alone CRM choices, none of them allow a practice to perform client marketing or customer service uniformly from the same central database which ran their practice.
"It is completely unimaginable that an entire industry was without an industry specific CRM," states PracticeSuite's Marketing Director. "Before now, a practice had no option of having its practice management system work hand in hand with its marketing software."
Silicon Valley based PracticeSuite, Inc. makes a Medical Marketing CRM specifically designed for healthcare and medical practice marketing called Growth360. It allows Lead Management, Marketing Campaign Management, Email Marketing, and Lead Nurturing to operate from the same database that manages the operations of appointment setting, medical billing, and electronic medical records; allowing a practitioner to run a single practice management system, rather than needing to purchase three or four different software to manage every aspect of the practice including the marketing.
Recently, the maker of the popular desktop Medical Billing Software chose PracticeSuite as its CRM partner to provide Medical Marketing Software to all its licensed healthcare providers. MPM's owner states, “Our practices don’t have millions to spend on CRM systems like Salesforce or Infusionsoft; our clients are small and they watch their pennies. They’re reluctant to spend a dime frivolously even in the best of times.”
“Although we're supporting just under 5000 medical billing users, the demand for CRM Software, and Marketing Software is clearly on the rise. Our doctors are requesting a CRM that can help their practice grow, and that will streamline and organize their client contact and patient interactions. After looking at many systems, we decided that Growth360 was the best fit because it provides a completely integrated end-to-end system, which once set up, is easy to use by doctors.”
“We feel that teaming up with PracticeSuite not only fills an important product gap related to Medical Marketing, but there is a huge upside in offering a CRM that is connected at-the-hip with Clinical EMR and Practice Management --in a single system. We feel that a large percentage of our small practices are not a match for the big name CRM systems out there because the costs and complexity associated with implementing a comprehensive CRM system are out of the stratosphere. Growth360's pay-as-you-go model should make it more palatable for our one, two, and three doc practices to begin implementing CRM.”
“Only a cloud-based and centralized approach to CRM is able to remove the barriers that traditionally keep doctors from implementing any kind of Client Relationship Management system, and then once that’s running smoothly, you add in the Marketing aspect, and other growth modules, and then you begin to see progress. Somewhat pain-free anyway,” says Muschetti. “Over the next eighteen months, we anticipate a full half of our clients moving to a CRM Marketing Automation system.”
MPM is a made for Windows practice management and Medical Office Software used by healthcare practices nationwide to manage their insurance claims and all aspects of patient billing. MPMsoft’s appeal is its simple user interface that integrates front office appointment scheduling with back office medical billing, claims management, integrated patient accounting and practice management reporting.
About the PracticeSuite Growth360 CRM
PracticeSuite offers a comprehensive CRM Software and Practice Management Suite whose medical billing software is offered at no cost to the single user to all licensed healthcare providers. PracticeSuite’s CRM and Marketing Software is completely integrated with the rest of its Clinical and Practice Management System.