With a more focused marketing strategy, physicians can position their practice effectively to maximize marketing spend and grow profitability
Raleigh, N.C. (PRWEB) April 1, 2009
Physicians have become more knowledgeable about the importance of marketing strategy. Though the question remains: Do physician groups clearly understand how to effectively analyze their capabilities to establish this strategy? With an economy slowed to a crawl, patients in healthcare settings are requiring physicians to be more innovative and establish more effective ways to communicate at the point-of-care. Medical marketing consultants The Practice Pros and Mediplay, Inc. have developed a comprehensive program to assist physician groups with assessing their marketing effectiveness. To take the first step in this assessment at no cost, log on to the Mediplay marketing benchmark.
According to Tim Boyd, president and chief operating officer of Mediplay, physician groups are beginning to understand the benefits of thoughtful marketing strategies. His team at Mediplay has partnered with The Practice Pros to offer this comprehensive assessment to help doctors make impactful marketing decisions.
"We're looking to provide organizations with the resources to fully integrate their marketing strategies and increase the return on investment from their marketing," said Boyd. "By offering this assessment as a simple first step, we're working with physicians to help them become confident in their marketing decision-making."
The Practice Pros and Mediplay have clients that run the spectrum of health care -from ear, nose throat practices to dentistry, plastic surgery and dermatology, among many other medical groups. This industry expertise has enabled the two companies to benchmark the analysis of current practice marketing performance, establish recommendations for performance improvements, and highlight other areas for further development.
"With a more focused marketing strategy, physicians can position their practice effectively to maximize marketing spend and grow profitability," said Jamie Verkamp co-founder of The Practice Pros.
Getting started is simple by visiting the Mediplay marketing benchmark to answer questions about current marketing practices.
Located in Raleigh, N.C., Mediplay creates a unique point-of-care marketing system designed to enhance patient communications. Mediplay was formed in 2004 by a physician seeking to address the everyday challenges that doctors face, including how to spend more time with patients, while also improving profitability. It allows physicians to present unique visual content that is personalized to their practice, highlighting the services and treatments they offer. Mediplay transforms waiting room time into positive, productive learning experiences - which results in a more informed patient, a more focused healthcare provider, and a more profitable physician practice. For more information, please visit http://www.mediplay.com, or call us toll-free at 1.877.417.2495.
The Practice Pros is a medical marketing consulting firm specializing in assisting medical professionals in implementing marketing techniques to grow their practices. With over 20 years of marketing experience, we offer consultations, seminars, workshops, coaching and virtual seminars that are designed specifically with the medical professional in mind. For more information, contact 1.877.DOC.MKTG [1.877.362.6584] or visit http://www.thepracticepros.com.