When the customer knows exactly what they need, you have to get them to checkout quickly and painlessly. Our goal is for our customers to find our website, shop and checkout in the least number of clicks possible.
Abington, PA (PRWEB) February 12, 2008
While school uniforms and medical uniforms don't appear to have much in common at first glance, Jeremy Davidson, e-commerce director for Rose Uniforms, says, "You would be surprised at how similar the customers are. In both school and medical uniforms you deal with required items. Neither customer has the time to spend browsing through a huge catalogue of items that do not relate to their needs." He goes on to explain that their new website, UniformsToWork.com, was designed with these customers in mind. "When the customer knows exactly what they need, you have to get them to checkout quickly and painlessly. Our goal is for our customers to find our website, shop and checkout in the least number of clicks possible."
To this end, UniformsToWork.com helps take the guess-work out of on-line shopping for medical uniforms. The company offers popular brands such as Dickies, Cherokee, Littman, and Skechers, all at very competitive prices, and only sells what they have in stock so customers are assured of the timely shipment of their items. Custom embroidery can be added to any lab coats and solid color tops for a nominal fee and coupon codes for order discounts are prominently featured on their homepage. The site also provides assistance in the form of size charts and customer service via a toll-free number and email.
According to Robert Rose, President of the 50-year-old parent company, Rose Uniforms, Inc., the new website was launched in response to the expanding growth of the health care industry in general. "Medical scrubs have become a popular form of professional dress throughout all health care industries and they really are an easy, comfortable and inexpensive way to dress professionally." The customer service staff at Rose Uniforms, Inc., who answer the toll-free number and respond to the email generated from UniformsToWork.com, have honed their customer service skills through 50 years of serving the school uniform requirements of over 200 schools. "We wanted to apply the same principles we follow in serving our school uniform customers to the medical uniform buyer," says Rose.
Rose Uniforms has identified several common customer service issues and the solutions pertain to both school and medical uniforms. Davidson reflects, "Customers are still largely reluctant to buy clothing on-line. We try to give them as much information as possible so that they can make an informed purchase, but we also offer a reasonable return policy. Our customers need to know they can easily return items that don't fit or end up not meeting their needs for whatever reason."
The website is also amenable to those who stop by to browse, with no specific items in mind. High-quality images and concise descriptions make it easy to explore the items that come in a wide range of colors and modern prints, as well as in a variety of styles and sizes.
In addition to scrubs, a variety of shoes, stethoscopes, and lab coats are available on-line.
For more information, visit UniformsToWork.com, or contact:
Director of Ecommerce