ASK Campaign Targets Doctor-Patient Communication

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Dr. Wurzbacher’s ASK Campaign solicits questions aiming to improve communication with medical staff. Anyone and everyone is invited to answer one simple question “What's the one thing you'd like to know about communicating with your doctor”. Go to to participate.

Your Doctor Said What? Exposing the Communication Gap

Using the Socratic method of teaching, Dr. Terrie Wurzbacher developed an ASK Campaign as a forum intended to work toward the betterment of dealing with doctors.

Everyone is invited to tell Dr. Wurzbacher “what is the one thing they would like to know about improving communication with their doctor.”

An “Ask Campaign” provides a website where individuals go and input their question and it’s entered into a massive database. Thousands of questions are desired to achieve the best cross section of questions. She will study the results incorporating them into training for doctors, medical students and patients alike. Communication issues are a two way street and most of the time, problems exist because doctors and patients are walking down opposite sides of that street and never meet.

Dr. Wurzbacher wants to collate as large a collection of questions as possible to be able to address these in blogs, lectures, interviews, articles and a sequel to her upcoming book “Your Doctor Said What? Exposing the Communication Gap”.

The system that she uses will ask for an individual’s name and email address. This information is used only to notify the responder of new articles, newsletters and an early bird opportunity to purchase the book. As a reward for asking a question, a sample chapter is available for download at no cost.

It’s important to note that this is not a place for folks to ask medical questions. None of the questions will be answered directly. The whole purpose is to collect information.

Dr. Wurzbacher wants to start a wave of change and help empower patients to get the most information to their doctor in the short period of time they are allotted as well as receive the most valuable answers while at the doctor’s office.

There is so much opportunity at ! Physicians, themselves can use this technique to find out what they want from their specific doctor.

“Your Doctor Said What? Exposing the Communication Gap” website is at .

About Dr. Terrie Wurzbacher

Dr. Wurzbacher is a retired Navy physician (Emergency Medicine) and has a passion for improving communication between doctors and patients. It was early in her career that she realized that this was a tough job in an Emergency Department and that she wasn’t very good at hearing what the patients were saying to her.

Since she was involved with training medical students and interns, she decided that she had to lead by example. She embarked on trying to teach people that patients really are just like doctors but wearing different clothes and standing opposite one another. Her book “Your Doctor Said What? Exposing the Communication Gap” is due out in January 2007.


Dr. Terrie Wurzbacher

Getting Unstuck, LLC



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