New PharmaHelps™ Network Webinar “Perfect Storm or Perfect Opportunity?” Examines the Impact of Increased Quality Measurements in the Era of Healthcare Reform

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Online discussion panel features key opinion leaders who examine the convergence of healthcare reform and the increased emphasis on quality measurements. Webinar occurs August 16 at 12:30 p.m. ET; to register or for more information, visit http://www.PharmaHelps.net .

Healthcare in the US is in a period of tremendous change. It’s exciting that we’ve assembled this panel of experts to help us understand, adapt, and capitalize on these changes—for the good of all.

On Friday, August 16, 2013, at 12:30 p.m. ET, the PharmaHelps Network conducts the webinar “Perfect Storm or Perfect Opportunity?” This online discussion focuses on ways that providers, payers, and the pharmaceutical industry can work together to improve the patient experience and capitalize on the opportunities presented by healthcare reform.

The webinar will examine the most significant changes occurring in healthcare delivery today, including the increased number of patients, technological advances, the need for accurate metrics, and the greater demand for professional resources and patient empowerment.

Panel members represent key constituents: provider, payer, and pharmaceutical industry. Members include Robert Eidus, MD, MBA, of the Vanguard Medical Group, Cranford, New Jersey. Dr. Eidus is a recognized leader in the area of health quality and outcomes, having spent 12 years affiliated with the National Committee on Quality Assurance, including serving for nine years on the Review Oversight Committee.

The panel also includes Steven Peskin, MD, MBA, FACP, Senior Medical Director of Clinical Innovations at Horizon Healthcare Innovations. Dr. Peskin was also Executive Vice President and Chief Medical Officer of MediMedia USA Inc, served as the CEO of Pharmaceutical Research Plus Inc., and founded Nelson Managed Solutions, a managed care consultancy.

Organizing the discussion is Stephen Casey, Managing Director of MedAdvocacy LLC and the PharmaHelps Network. Stephen has extensive experience in many facets of pharmaceutical commercialization: brand management, marketing and sales management, operations startup, market and business development, and portfolio management.

Also joining the panel is Bob Brown, Partner, bryantBROWN Healthcare, an award-winning, full-service communications firm. For 15 years, bryantBROWN Healthcare has developed professional and patient education programs and marketing campaigns for pharmaceutical and biotechnology companies, medical device manufacturers, health information technology firms, health plans and hospitals, and professional and patient advocacy organizations.

As Stephen Casey, Managing Director of MedAdvocacy LLC and the PharmaHelps Network, states, “Healthcare in the US is in a period of tremendous change. It’s exciting that we’ve assembled this panel of experts to help us understand, adapt, and capitalize on these changes—for the good of all.”

To register for “Perfect Storm or Perfect Opportunity?” or for or more information, visit http://www.PharmaHelps.net . The webinar will also be available for viewing after August 16 at http://www.PharmaHelps.net .

About PharmaHelps™ Network
The PharmaHelps Network is based on the pharmaceutical industry’s long-held belief that supporting patients is proper and right for the industry, patients, and society. The Network is a consortium of pharmaceutical brands that work to decrease the rate of prescription abandonment by assisting patients with financial and non-financial support programs. PharmaHelps strives to advance the patient healthcare experience and society's understanding of the support that innovative pharmaceuticals contribute. The PharmaHelps Network adheres to the Pharmaceutical Research and Manufacturers Association Guiding Principles for Direct To Consumer Advertisements. The PharmaHelps Network was founded and is managed by MedAdvocacy LLC. For more information, visit http://www.PharmaHelps.net . You may also call Stephen Casey at (888) 392-8881, or email him at Steve.Casey(at)MedAdvocacy(dot)com.

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MedAdvocacy LLC

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The PharmaHelps Network is based on the pharmaceutical industry’s long-held belief that supporting patients is proper and right for the industry, patients, and society.