Michigan Medicare/Medicaid Assistance Program Launches Visibility and Awareness Campaign

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MMAP will be launching their Visibility and Statewide Awareness campaign on June 20-21, 2013, at the MMAP Statewide Coordinator Training event held at Lansing Community College.

Navigating Healthcare

Medicare and health benefits are challenging and ever changing, we are here to educate and council people so that they can make informed health benefit decisions.

The Michigan Medicare/Medicaid Assistance Program (MMAP) is proud to launch their visibility and awareness campaign for beneficiaries and their families in the Michigan area who need healthcare help. The campaign is set to launch Thursday and Friday, June 20-21, 2013, at the MMAP Statewide Coordinator Training held at Lansing Community College. The Visibility and Awareness Campaign is part of MMAP’s 5-year strategic plan to direct as many people as possible to MMAP’s counseling and public education services.

“Letters and public service announcements are not reaching those that need the help,” says Jo Murphy, executive director of MMAP. “Medicare and health benefits are challenging and ever changing, we are here to educate and council people so that they can make informed health benefit decisions.”

Attending the Statewide Coordinator Training will be MMAP’s 16 Regional Coordinators who come from the Area Agencies on Aging throughout the state of Michigan. Some of the notable speakers include, Susan Yontz from the Michigan Department of Community Health; Long Term Care Division, who will be talking about the state of Michigan’s Integrated Care Project for Duals which proposes to integrate care for individuals who are dually eligible for Medicare and Medicaid; Lonnie Scott, Michigan State Director, will be discussing the mission of Enroll America, and how MMAP can provide assistance; and Pat MacKinnon, MMAP Program Manager, will be updating coordinators on Home Health Care Fraud.

MMAP’s Visibility and Awareness Campaign is part of MMAP’s 5-year strategic plan – this first step aiming to increase statewide awareness and recognition. The goal is to establish an effective media strategy that incorporates website enhancement, blogs, social media, and new releases.

“We want Michigan’s Medicare beneficiaries to automatically think of MMAP when they have Medicare/Medicaid questions,” says Murphy. “They will know that they will receive unbiased, factual information to enable them to make an informed decision regarding their healthcare.”

The Michigan Medicare/Medicaid Assistance Program (MMAP) is available to educate people about their healthcare options. Call 1-800-803-7174 to reach your nearest MMAP counselor.

About Michigan Medicare/Medicaid Assistance Program (MMAP)
MMAP (pronounced “map”) provides free health benefits counseling services for Michigan’s Medicare beneficiaries, including younger adults who have Medicare due to a disability and Medicare beneficiaries who may also qualify for Medicaid. MMAP counselors provide personalized counseling to help beneficiaries understand and make informed decisions about their Medicare benefits and plan options. MMAP also promotes Medicare Fraud Awareness and works to educate beneficiaries on how to detect and report suspected Medicare Fraud.

MMAP is part of the national networks of State Health Insurance Assistance Programs (SHIP) and Senior Medicare Patrols (SMP). It is dedicated to providing objective and confidential health benefits counseling services and is not affiliated with nor does it receive funding from the insurance industry. Funding for MMAP comes from grants from the Michigan Office of Services to the Aging and the U.S. Department of Health and Human Services. For more information visit http://www.mmapinc.org/.

Contact Information:
Cheryl Nelson
517-886-1242
Cheryl(at)mmapinc(dot)org

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Cheryl Nelson
MMAP Inc
(517) 886-1242
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