MedSpeed Healthcare Transportation Appoints Vice President to Broaden Brand's Reach

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Leading healthcare transportation company hires proven healthcare marketing executive to extend the MedSpeed brand across the country.

MedSpeed is an innovative company with a proven business model that fills a very important function within healthcare.

MedSpeed LLC, an ISO-certified technology-enhanced healthcare transportation partner that brings sophistication and an analytical approach to healthcare transportation, announces that Bonni Kaplan has joined the firm as vice president of marketing. In this role Ms. Kaplan will develop corporate marketing strategies that extend the MedSpeed brand across the country.

“I am pleased to welcome Bonni Kaplan to the MedSpeed team,” said Gail Nelson, senior vice president of sales and marketing. “She is a proven healthcare marketing and branding executive. Her 20 years of experience will help MedSpeed drive organizational growth through targeted and strategic marketing, sales process and business initiatives.”

Ms. Kaplan’s career history includes: leading the marketing and account management functions as vice president of marketing and account management for Pharos Innovations, an innovative healthcare company that provides enabling technologies to improve patient self-management; leading the product and corporate marketing functions as senior director of corporate marketing at Matria Healthcare, a national disease management company; and leading the corporate marketing function at Senior Lifestyle Corporation, a national provider of senior living communities. Ms. Kaplan received her BS in Journalism from the University of Maryland, is currently seeking a MS in Management and Marketing and is a member of the Phi Kappa Phi honor society.

“MedSpeed is an innovative company with a proven business model that fills a very important function within healthcare, particularly at large and growing health systems,” said Ms. Kaplan. “I am excited to be part of this incredibly talented and experienced team that is transforming healthcare delivery to move healthcare forward.”

About MedSpeed
MedSpeed is an ISO-certified, technology-enhanced healthcare transportation partner that supports health systems, such as integrated delivery networks, hospitals, accountable care organizations, blood banks and laboratories, at the highest levels. For more than ten years, MedSpeed has successfully applied our sophisticated analytical and process-oriented, operations-focused approach to healthcare transportation to improve margins by cutting costs and inefficiencies and improving care delivery. Governed under the principles of Lean Six Sigma, MedSpeed consistently delivers operational quality, economic value and strategic advantage to its customers.

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Bonni Kaplan
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Shawn Laree De St. Aubin
Emerio Communications
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