Euro RSCG Chicago Names Megan Lally Account Director

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Industry leader joins the Citi® consumer credit card account team.

Euro RSCG Chicago Account Director, Megan Lally

"Megan has an intuitive sense about how consumers think and how best to engage them," said Joy Schwartz, President of Euro RSCG Chicago.

Megan Lally has joined Euro RSCG Chicago as Account Director reporting to Deirdre Egan, Managing Director, who has led the Citi® account at Euro since 2007.

Lally brings more than 15 years of agency and brand experience, including Kraft, Kashi, Walmart and numerous P&G brands. Prior to Euro, she was Vice President, Account Leader, at Saatchi & Saatchi X, where she led integrated shopper marketing efforts for P&G’s Walgreens and Digestive Wellness accounts. Before that, she was a communications consultant at the Federal Reserve Bank of Chicago and was at Upshot, where she ran the Tremor business – P&G’s word-of-mouth marketing arm – and contributed to several other pieces of business within the agency.

"Megan has an intuitive sense about how consumers think and how best to engage them," said Joy Schwartz, President of Euro RSCG Chicago. "Given Citi® 's strong focus on the consumer experience, I'm excited about the expertise Megan will bring to the integrated work we do for them."

Lally has solid thought leadership and brand-building experience, helping clients innovate and grow their businesses through strong strategic initiatives and targeted integrated marketing programs. She also has extensive experience uniting internal, partner agency and client teams in the development of cohesive and award-winning marketing programs.

About Euro RSCG Chicago
Euro RSCG Chicago is a leading integrated marketing communications agency serving clients including Groupon, Sears Holdings Corporation, PlayStation, Disney, Citigroup, EFFEN® Vodka, Sauza® Tequila, Reynolds and Hefty. Euro RSCG Chicago is part of the Euro RSCG Worldwide network, which is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America and Asia-Pacific. The network, named to Advertising Age’s 2010 A-List and deemed Campaign's 2009 Network of the Year, provides advertising, marketing services, interactive/social media and corporate communications solutions to global, regional and local clients. Euro RSCG Worldwide is the largest unit of Havas Worldwide, a world leader in communications (Euronext Paris SA: HAV.PA).

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Steve Sapka
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