Vocus Public Relations Suite Helps Mellow Mushroom Deliver Publicity for 150+ Franchises

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Restaurant collection centralizes media relations to generate local and national publicity.

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The Vocus Public Relations Suite allows us to provide consistent messaging, earn media coverage and send our franchisees’ messages to the right people without costing them time.

Vocus, Inc. (NASDAQ: VOCS), a leading marketing cloud provider, published a case study showcasing the media outreach success that Mellow Mushroom, a pizza and craft beer restaurant collection, is experiencing thanks to the Vocus Public Relations Suite.

Prior to turning to Vocus, Mellow Mushroom’s public relations strategy was relatively unstructured. Franchisees pitched stories to local news outlets, but reporters rarely responded.

Mellow Mushroom initially considered centralizing its public relations through an agency, but decided to bring the job in-house with Vocus software. The Vocus Public Relations Suite not only delivered cost savings, but distributed their messages into the media, which generated more traffic for their restaurants.

“The Vocus Public Relations Suite allows us to provide consistent messaging, earn media coverage and send our franchisees’ messages to the right people without costing them time,” said Tammy Lucich, Promotions and Events Manager for Mellow Mushroom.

The company now generates coverage for its franchises in outlets like Good Morning America, The New York Times, AdAge and more.

“Every time I send a press release, we tend to get a large amount of pickup,” said Lucich. “We usually have 10 to 15 reporters writing about us, if not more.”

To see more examples of how the Vocus Public Relations Suite delivers public relations and marketing success, please visit: http://www.vocus.com/blog/tag/vpr-success/.

About Vocus

Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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Laura Spaventa
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