Beltsville, MD (PRWEB) June 27, 2013
Vocus, Inc. (NASDAQ: VOCS), a leading marketing cloud provider, published a case study showcasing the media outreach success that Mellow Mushroom, a pizza and craft beer restaurant collection, is experiencing thanks to the Vocus Public Relations Suite.
Prior to turning to Vocus, Mellow Mushroom’s public relations strategy was relatively unstructured. Franchisees pitched stories to local news outlets, but reporters rarely responded.
Mellow Mushroom initially considered centralizing its public relations through an agency, but decided to bring the job in-house with Vocus software. The Vocus Public Relations Suite not only delivered cost savings, but distributed their messages into the media, which generated more traffic for their restaurants.
“The Vocus Public Relations Suite allows us to provide consistent messaging, earn media coverage and send our franchisees’ messages to the right people without costing them time,” said Tammy Lucich, Promotions and Events Manager for Mellow Mushroom.
The company now generates coverage for its franchises in outlets like Good Morning America, The New York Times, AdAge and more.
“Every time I send a press release, we tend to get a large amount of pickup,” said Lucich. “We usually have 10 to 15 reporters writing about us, if not more.”
To see more examples of how the Vocus Public Relations Suite delivers public relations and marketing success, please visit: http://www.vocus.com/blog/tag/vpr-success/.
Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
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