Retail Sales Expected to Increase 3.4 Percent in 2012, Making Membership Site Software a Must for Bands, Musicians Looking to Sell their Products

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The recently-released forecast from the National Retail Federation is a good indication that music fans will be purchasing more products, novelty items and services from their favorite bands and musicians in 2012. Member Desk is the perfect membership site software application for bands, musicians and other music industry professionals looking to create an engaging and exciting online environment where subscribers can purchase products, view videos and images, listen to audio tracks, learn about upcoming tour dates, and much more.

Member Desk, Inc.

Fans of all ages are online, and bands and musicians who want to connect with them need to be as well

A recently-released report from the National Retail Federation that predicts a 3.4 percent increase in retail sales this year reinforces the notion that bands and musicians must have an interactive and visually-appealing members-only fan site where individuals can purchase items, view videos, listen to tracks, and keep abreast of the latest news and upcoming event, says leading membership site software provider Member Desk.

“Fans of all ages will be more likely to make music-related purchases in 2012 and beyond as the economy improves,” says Leon Klepfish, founder and CEO of Member Desk. “And as most of these individuals will be making these purchases online, a professional member site is becoming a must for bands and musicians of all musical genres.”

Gone are the days of traditional band and musician “fan clubs” where subscribers received information and news through the mail or sent in their product and paraphernalia purchase orders in an envelope or over the phone. Today’s bands and musicians wishing to develop a unique and successful member program for their fans must provide a captivating and entertaining online experience where interested persons can instantly learn about upcoming tour dates, view images or purchase a band T-shirt or concert poster. This means creating a professional and captivating members-only section for their Web sites that’s easy to manage, which is what more and more of these musicians and bands are doing by selecting Member Desk membership site software as their easy-to-use and affordable solution in creating a premier band fan site.

Although perfect for a variety of different businesses and organizations, Member Desk has found a specific niche with musicians, bands and music industry professionals.

“Fans of all ages are online, and bands and musicians who want to connect with them need to be as well,” Klepfish adds. “But creating a ‘members-only’ section and managing its contents and users can be a daunting task.

“Member Desk makes it easy for any user, regardless of experience, to create a captivating member section that’s easy to administer and draws attention from your growing fan base.”

Member Desk membership site software is a cloud-based application that lets musicians and band administrators quickly add a professional-looking and highly functioning member section to their existing Web sites or even create a standalone Web site right from scratch. Subscribers to the member or fan sections then pay a fee to access its content, enabling them to instantly monetize

The flexibility of Member Desk’s framework allows users to customize the application to best fit their specific needs and goals. Common features that could be featured on a paid band fan site include:

  •     Online store where members can purchase band products and services.
  •     Videos.
  •     Image views and downloads.
  •     Tour information and dates.
  •     News and updates.
  •     Forums and blogs.

Member Desk online membership site software comes standard with all of the tools, features and functionality needed to get a band or musician member site up and running in no time. This includes:

  •     Dependable Web site hosting.
  •     Unlimited visitors and members.
  •     Payment-processing integration through PayPal, Click Book, Authorize.net and others.
  •     Search engine optimization (SEO).
  •     Built-in affiliate program.
  •     Premier security.
  •     Professionally-built themes for customizing your member section or Web site.
  •     Automatic content drip-feed.
  •     Blogging software.
  •     Instant graphic generation.

Because it’s Web-based, Member Desk is completely accessible and configurable through any Internet connection, making it easier for anyone to design and manage their member site. This eliminates the need for expensive custom programming and contracted IT support to build, maintain and monitor a member section or Web site.

Three pricing options are available: 10 percent of revenue earned through program with no monthly fee; 3 percent of revenue and $49 monthly fee; or 1.5 percent of revenue and $99 monthly fee.

“Don’t go it alone when it comes to designing a member site,” Klepfish adds. “Choose Member Desk, the premier online membership software application.”

To learn more about Member Desk online membership site software and to sign up for a free trial, click here.

About Member Desk: Member Desk is a leader in cloud-based membership software for managing and selling content, products and other items. Headquartered in Phoenix, Ariz., it’s the preferred membership software application for musicians, bands, authors, bloggers, nutritionists, sports teams and coaches, and many other professions, businesses and industries.

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Leon Klepfish

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