Menkind’s consolidation enables affiliates to focus on promotional opportunities and relationship building, removing the clutter and duplication of cross network 'noise'.
(Vocus/PRWEB) 7 April 2011
Menkind, the high-street gifts and accessories retailer for men, has consolidated their affiliate business to an exclusive programme on Affiliate Window. Since launching on the network in October 2010, the programme has seen an increased level of performance month on month, combined with a strong development of key affiliate relationships. The migration will enable Menkind to forge new partnerships, particularly with content sites within the gifts and gadgets sector in addition to some of the well known brand publishers including PayPal and Nectar.
Menkind has grown rapidly in the last 18 months, ranking 79th in 2010’s Fast Track 100, which showcases the top 100 fastest growing companies in the UK. With more than 30 stores throughout the UK, and a growing portfolio of brands including Diesel, Dolce & Gabbana, Fossil and Ted Baker, Menkind proactively relishes the opportunity to capitalise their offering through the performance channel. The capabilities available through Affiliate Window’s new interface, Darwin, provide Menkind with an open communication channel to affiliates coupled with a highly detailed level of reporting.
Paul Kraftman, CEO of Menkind says: “As Menkind continues to grow, a strong affiliate programme is essential to sustain such growth and increase brand awareness. We therefore look forward to working closely with Affiliate Window to build on our success through the performance channel.”
David Hall, Partnerships Director at Affiliate Window comments: “Menkind’s consolidation enables affiliates to focus on promotional opportunities and relationship building, removing the clutter and duplication of cross network ‘noise’. Our strong relationships with key, high profile publishers such as Nectar and PayPal help make Menkind’s consolidation an easier decision, coupled with our focus on developing the longtail opportunities that affiliate marketing naturally facilitates. We look forward to seeing this programme go from strength to strength.”
The highly competitive affiliate programme boasts a 90 day cookie, up to 13% commission and a comprehensive product feed, including items such as digital cameras, gift experiences, remote control devices, and football gifts, which is updated daily. To learn more about the benefits of becoming a MenKind affiliate partner and to join the programme, click here.
For press enquiries, please contact:
PR Manager, Affiliate Window
t: 020 7553 0333
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