New York, NY (PRWEB) August 01, 2012
In a recent report by Forrester Research, the e-retailing spend of online shoppers will increase 62% by 2016 with many shoppers preference shifting to the convenience of shopping on the internet. Knot Standard is one of the companies catering for this specific and growing market, targeting the male consumer shopping for men’s suits, perfectly fitted shits and even tuxedos.
The increase in online shopping has been enabled by the accessibility of internet in the home, ease of use through personal computers, tablets and mobile phones. It has gained popularity because of the shift in family dynamics, the convenience factor of 24 hour availability and access to information for product comparison and shopping vouchers.
Knot Standard, primarily catering to business men and entrepreneurs, find that orders come through at any time of day or night regardless of time zone or country. They also offer a 24 hour a day, 7 day a week bespoke advisor service, a live customer service chat, to help customers with the purchasing process, a service driven by demand from their customers.
Modern families with single or dual parent households are less likely to have a full-time parent at home than they did ten years ago. This means that the time that was once dedicated to shopping and running errands has decreased substantially.
Research also shows that online shoppers use at least two other non-shopping sites before making a purchase decision. Consumers are becoming more aware of the dynamics of the marketplace, taking time to do the research and comparing products and offerings online before making their decision.
With the recent rise in deal sites and group buying sites like Living Social, Groupon and Gilt City, consumers are also being proactively targeted and offered savings on items they wouldn’t usually consider buying. Even in product categories where consumers may not have had any previous knowledge, they are being educated by daily emails from comparison and deal sites so they are a lot more intelligent about their purchases.
The Knot Standard online shop delivers bespoke men’s suits and casual wear globally with free shopping. They cater for all types of suits, and from bespoke creations to unusual white suits for men. The e-retailer targets consumers who are time conscious, internet savvy and value good quality in a growing and demanding marketplace. The new site helps men customize their wardrobe and aims to help customers create pride in what they wear.