Virgin Atlantic Launches iPhone App to Help Travelers Fight Jet Lag

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Jet Lag Fighter - Activities

The Jet Lag Fighter iPhone app enables passengers to train their bodies to adjust to the new time zone and enhance the quality of their trip. It's just another way Virgin Atlantic is improving the way the world travels. - Sir Richard Branson

Southampton, NY (PRWEB) May 12, 2010

Jet lag occurs when a person's biological clock is out of sync with the destination's local time, resulting in rhythms of daylight and darkness contrary to those to which they are accustomed. Symptoms include fatigue, disorientation, lack of energy, and broken sleep. Research has shown most travelers find it difficult to manage the effects of jet lag when traveling across several time zones. Jet lag reduces productivity and enjoyment of valuable travel time - whether business or pleasure - and frustrates travelers who until now have felt helpless to address its effects.

Sir Richard Branson, President of Virgin Atlantic, commented:

"Jet lag affects millions of travelers each day, either disrupting tourists' enjoyment of their breaks or business travelers' productivity on work trips. The Jet Lag Fighter app enables passengers to train their bodies to adjust to the new time zone and enhance the quality of their trip. It's just another way Virgin Atlantic is improving the way the world travels."

The core functionality of Jet Lag Fighter is a personalized daily activity calendar providing advice based on the selected therapy type, the user's personal profile, and trip details. In addition, the app contains a graph showing the real-time predicted adjustment, an alertness meter indicating the body's peak levels of performance, in-flight tips based on trip length, and a multimedia guide to jet lag.

Mickey Beyer-Clausen, Founder and CEO of Mental Workout, said:

"Mental Workout is dedicated to providing mobile apps that harness best-in-class expertise to inspire and enable people to live better lives. Helping travelers overcome jet lag is a perfect example of how mobile devices will improve our lives in unexpected ways. Dr. Idzikowski's approach uses a clinically proven technique to reduce the effects of jet lag, but until now the accessibility of the approach was limited. By creating this app, we are helping travelers optimize their cross-time zone trips and make traveling a more enjoyable and productive experience."

The Jet Lag Fighter app is available for $1.99 from the App Store on iPhone and iPod touch or at iTunes.

To learn more or to buy this app, please visit Mental Workout's web site.

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